AccuData Integrated
Marketing Expands;
Adds 3 New Industry Experts —
Hearn, Blatt and Capp
Clearwater, FL. March 6, 2007 -- AccuData Integrated Marketing an industry-leading marketing information solutions provider, is pleased to announce the addition of three industry experts— Marie Hearn, Joel Blatt and Craig Capp.
Marie Hearn joins the Database Technology Group of AccuData Integrated Marketing as a Vice President/Client Relationship Manager reporting to Rod Dillehay, President of the Database Technology Group. Hearn will leverage her 23 years of experience in customer relationship management to manage the needs and projects for some of the top AccuData clients. Prior to joining AccuData, Hearn led CRM integration efforts at Walt Disney World and managed the creation and ongoing development of an integrated Disney affinity database for strategic use among several major business units at The Walt Disney Company including Walt Disney World, Disneyland, Buena Vista Home Entertainment, Disney Shopping, and Disney Publishing.
Both Blatt and Capp join the organization as Vice Presidents of Business Development reporting to Michael Peterman, Senior Vice President of Sales for the AccuData Strategic Solutions Team. This team will focus on providing fully integrated marketing solutions including database management, data analytics and data sourcing, to AccuData’s current mid-tier client base.
"As we've expanded our suite of integrated solutions, we've also expanded the team to deliver them to our client base. Blatt and Capp are hands-on marketing professionals that have the industry expertise and insight our clients demand,” said Rod Dillehay, President Database Technology Group. "Marketers expect a high ROI when they engage our services and we have built a team that knows how to deliver results."
Joel Blatt brings more than 18 years of domestic and international sales and marketing experience working for some of the software industry's biggest players. Prior to joining AccuData, Blatt held sales leadership positions at Oracle Corporation and Siebel Systems. As a Vice President of Oracle, he managed the sales side of a global SWAT team, responsible for facilitating large implementations around the world. He was also accountable for the CRM Division's global sales forecast. At Siebel, Blatt enabled multi-billion dollar global accounts such as 3M Company, Medtronic, and Philips Medical Systems to meet profitability initiatives aimed at driving higher top-line growth, productivity, and cash flow.
Craig Capp brings more that 15 years experience in sales, marketing and operations support to this new role. Prior to joining AccuData, Capp held sales leadership positions in the marketing and financial industries. Capp's sales and management experiences with Fortune 500 companies span his career and have allowed the companies he works with meet and exceed profitability goals.
About AccuData Integrated Marketing
AccuData Integrated Marketing, a PRIMIS Company, represents best-in-class services and technologies in
data sourcing and enhancement, modeling and analysis, data management and optimization–within one
client-focused organization. Our goal is to provide multi-channel marketers with integrated solutions
that generate the marketing insight needed to find, acquire, retain and expand profitable customer
relationships. Please call 800.732.3440 or visit
www.AccuData.com for more information.