This fast-paced session will detail how 8 direct marketers solved mission-critical data challenges by leveraging best practices and creative thinking to transform data into actionable marketing insights. This session will address a range of common data-centric issues including data hygiene, standardization, aggregation, match and append, spatial, business intelligence and more. Hear how marketers turned data challenges into solutions through recent, real world business cases across b-to-b and b-to-c market segments.

Key learnings include how to:

• Establish Data Quality and Standardization
• Address Unformatted Data Conversion
• Roll Up Transactional Data
• Create Customized Trade Areas
• Prioritize Multiple Match Levels
• Utilize Indexing to Speed Record Selection
• Build Persistent IDs
• Leverage Population and Waterfall Reporting

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