Have you ever asked, “Who are my customers?” or “What’s my market penetration?” Those are tough questions. But the answers may be right at your fingertips. All you have to do is take a three-step approach to statistical modeling. That sequential process will be the subject of a Webinar presented by Direct magazine and sponsored by AccuData Integrated Marketing. AccuData’s chief statistician Kate Webster, Ph.D., will lead you through the critical steps. She’ll show you how to:

• Define your customers and compare them with the overall universe.
• Segment your database to identify your platinum customers.
• Score your database or prospect list to predict those with the greatest likelihood of joining the platinum ranks.

You’ll also learn when to model, how to qualify a modeling lead and how to outline the process right through list selection.

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