Crawl, Walk, Run: How Implementing Predictive Modeling Can Increase Customer Acquisition Rates by as much as 30%
January 5, 2012“Those who do not learn from history are doomed to repeat it,” according to the American philosopher, George Santayana. And while every marketer intuitively knows that it is important to learn from past mistakes, many simply do not know how to begin applying predictive modeling to their marketing strategies.
That is why AccuData Integrated Marketing developed its “Crawl, Walk, Run” approach to helping clients implement predictive modeling and maximize their return on their marketing investment. The methodology guides clients through the entire process – beginning by capturing at least a simple set of customer data, determining broad similarities and differences between individuals, and building a non-responder file. Then AccuData helps marketers build on their early successes to refine the process over multiple campaigns.
