While providing postal data and marketing lists is the bread and butter of many businesses, there may be room for increasing revenue at your company by expanding what you offer. Not only will you see increased results from campaigns that offer multiple ways for consumers to interact, but you also get the added benefit of creating new revenue streams to grow your bottom line.
Let’s take a look at five different options for easily adding new services:
- Help your customers easily understand who their own customers are
- Add demographic intelligence and contact information to a database file
- Perform address hygiene and suppress unwanted addresses
- Coordinate banner and Facebook advertising with postal campaigns
- Provide data visualization for clients with multiple locations
By the time you’re done reading this blog post, you’ll be ready to start adding new services to craft more competitive marketing campaigns and increase your revenue.
Related Content: Beyond Lists: Easy Ways to Add Services & Grow Revenue
Let’s get started!
Better Understand the Target Audience
Descriptive analytics, such as AccuData’s Snapshot profile, build a profile of a target audience. This profile identifies common demographic attributes of an audience, allowing detailed overviews to form. So, for example, you might be able to see more clearly the most common age demographic of a customer list. With this information on hand, you can easily find additional prospects for a marketing campaign who match the attributes of a list of current buyers.
Additionally, these reports take just minutes to generate for a customer and can be branded to your company. This gives you an impressive, advanced capability to help you and your clients understand the lay of the land and build better targeted audiences in the future.
AccuData makes it simple to use even these types of advanced functions, so if you’re more used to working with lists – don’t sweat it. Our customer care team can assist you in both running the profile and understanding key components to use in your marketing.
Enhance the Database File
Another great way to increase marketing results is by adding data to an existing file. Data appends allow you to enhance an existing list and do more with it. For example, you might add demographic data to allow for segmentation and personalization. By pinpointing the Millennials vs. Baby Boomers on a customer list, you can do print versioning with visuals and language that appeals better to each group. In fact, 80% of people surveyed by Epsilon indicated that they were more likely to do business with a company if it offered personalized experiences.
“80% of respondents indicated that they were more likely to do business with a company if it offered personalized experiences.”
Enhancement can also provide details that a customer list may currently lack, such as an opt-in email address. An email append is a very simple way to create an additional touch point in a marketing campaign – send the postal piece, and then follow it with an email to remind each person on the list of the special offer.
If you’re interested in sending an email based on existing print piece, AccuData also offers creative services to convert the finalized print offer into a competitive email message.
Provide Data Hygiene
The average database decays at a rate of about 25% per year, so without regular maintenance it’s easy to end up with bad postal addresses and poor email sends. Beyond simple decay, there’s also the risk of data that you simply don’t want – for example, prison addresses or people who filed for bankruptcy, neither or which are likely to produce the results you’ve been wanting.
Clean data builds up your marketing efforts by ensuring your offers reach the right targets, either via postal or email.
Hygiene services can include a variety of actions, including:
- Removing undeliverable postal addresses
- Suppressions for unwanted records, such as removing minors, deceased records, do not mail addresses and more
- Validating email records to ensure better delivery on marketing sends
Data hygiene is crucial step to make sure that you are maximizing ROI by removing under-performing records from your campaigns. Perhaps of everything listed here, this will help you and your clients the most.
Create Multichannel Marketing Campaigns
Every year, marketing departments in businesses large and small allocate more funding to digital channels. If you’re not getting a slice of that budget, you are missing out on what is quickly becoming the majority of the marketing budget. While getting a piece of the action in the digital marketing budget might seem challenging, there are easy ways of incorporating this in your marketing campaigns.
With a print piece as the foundation of the campaign, our talented creative team can build additional emails and digital advertisements to match – keeping both the branding and offer consistent throughout the campaign. By adding some additional data, such as IP addresses that match your customers’ postal addresses, or identifying email addresses based on a postal list, you can increase the ways of reaching a target audience.
Multichannel campaigns based on existing postal data and print offers are the simplest way to get into this space, and with AccuData’s assistance we’ll make sure your experience is a positive one and achieves the results you desire!
Develop Custom Maps
Another unique way to help your customers understand their data is by creating customized mapping. Maps are a powerful way to visualize data so that your clients understand where there are overlaps or competition. For example, if you think of all the different McDonald’s locations that exist, imagine being able to help clients understand where competing Burger King locations are stationed or where two stores close by one another offer overlap in an area – perhaps creating unintended competition. You can also find places where a client’s current customers are more densely located to provide options for a new store opening.
These are just a few ways that data can be visualized, but there are tons of advanced options for creating custom maps that guide client decision-making.
AccuData can help you build the right data visualizations for mapping and more a advanced dashboard for tracking campaigns.
Conclusion
There are lots of new, interesting ways you can create value for clients and improve marketing results – all while adding new revenue streams for your existing business. Before you get started, identify a trusted marketing partner who can provide the right data and options to help you.
If you’d like to request a consultation with one of our friendly, knowledgeable staff members, click here to begin working with us!