Sophisticated Yet Cost-Effective Approaches

While you've never had access to more customer and prospect data, "more" is better only when it's useful. AccuData helps companies like yours make data more valuable by extracting the value from it.

AccuData's experienced and knowledgeable statisticians have the deep industry expertise and expert technical skills to help you learn more about your best customers, find more like them.

Whether you use our online products or call on our industry specialists, you can depend on nearly 20 years of AccuData experience — and our passion for your success — for fast, cost-effective solutions.

Profiling

SnapShot™ - This automated, online tool statistically profiles and scores your best business-to-business or business-to-consumer customers and helps you find prospects just like them in as little as minutes, depending on the number of customer records and the size of your trade area. The strength of this profiling tool lies in its 30 demographic overlays, revealing more information about your customers, so you can market to them more effectively.

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Predictive Modeling

• Predictive Express Model™ Designed as a lower cost entry-level point for those new to predictive analytics, this fully predictive business or consumer Logistic Regression model delivers insights and prospect selections within 10 business days, using 900 elements in compiled data overlays.
• Custom Modeling Solutions If you need more powerful predictive models, AccuData's custom models include a collaborative approach to identify and use your customer data, as well as a full array of multi-source overlays to develop a systematic approach to customer marketing.

Segmentation

Segmentation means different things to different people. But at its heart, AccuData believes that segmentation is about understanding the unique motivations of each of your customers and prospects. By understanding these motivations, AccuData’s team of expert statisticians and experienced database marketing professionals can help you augment response models and other predictive analytics by addressing these motivations throughout the customer lifecycle. This understanding of key segments coupled with powerful predictive analytics provides the possibility for outstanding, perhaps breakthrough, campaign and customer performance.

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Learn more about making our products work for you.

Contact us at 800-732-3440 or use our Request Information form.