Data Solutions

AccuData’s powerful tools include comprehensive business-to-consumer and business-to-business mailing lists, data hygiene and data processing solutions, including:

• Single-Source Data from over 400 data sources, including business mailing lists, consumer mailing lists, specialty lists and email address lists to meet your unique marketing needs.
• Multi-Source Data delivered through SourcePLUSTM delivers up to a 25% larger data universe and up to 25% higher match rates on appends.
• Best-in-Class Data Hygiene can lower your campaign costs, enhance your campaign deliverability and improve your campaign performance.
• Custom Data Processing by our experts provides customized mailing lists, data processing and highly accurate merge/purge, as well as unique match routines, such as spatial analysis.

Marketing Analytics for Better Direct Marketing

• SnapShotTM is an automated, online tool that profiles and scores your best customers and helps you find prospects just like them in minutes.
• Predictive Express ModelTM predicts single events such as response or purchase, as well as projected per person revenue. It offers speed and lower cost of entry.
• Custom Modeling Solutions provide more powerful predictive models that can improve your return on marketing investment by predicting at least two events that lead to a purchase. These solutions also project a customer's lifetime value through multiple responses or purchases.

Marketing Technology

Out-of-the-box database marketing and service bureau technology, including AccuBaseTM, AccuData's proprietary, hosted database marketing solution. AccuBase delivers a 360° view of your customers and prospects, as well as real-time access and control over your data from your desktop.

Reseller Tools

• AccuLeads.comTM is a count and order site that gives you direct, 24/7 access to the industry’s most robust and reliable online mailing lists and data resources right from your desktop.
• DataPipeTM service integrates mailing lists and other data resources right into your existing website.
• AccuPortal gives you online access to the same products and marketing and sales tools AccuData uses every day. Use them to help you develop new sources of revenue, capture new business and better serve your clients, quickly and easily.

Email Marketing

• Email Prospecting that uses detailed demographic and lifestyle options is an efficient, cost-effective way to target prospects. The effectiveness of messages delivered directly to intended recipients is measured through detailed tracking reports. All of our email address lists are CAN-SPAM compliant.
• Email Appends with Welcome Message Deployment is a matching process that identifies opt-in prospects and includes an optional multi-pass program, as well as outbound permission messaging to append new information.
• Email Verification and ECOA Processing (Email Change of Address) can track email users who open and close email accounts from various ISPs, append new email addresses, and provide permission confirmation messages and files updated with the recorded changes and opt-outs. Match rates vary from 12-20%.
• Email Match & Deploy can be used with client prospect files or to those records in which a relationship cannot be clearly established. This alternative to typical email append services does NOT provide the client the matched email addresses. The email message is deployed under the same parameters as a standard email campaign rental and deployment program.
• Reverse Email Append can be applied to postal addresses and contact names when a client file contains only email addresses. The match rate on consumer files is generally around 55%. Demographic appends are available for an additional fee.