Data Solutions

Comprehensive B2C and B2B data, data hygiene and data processing.

• Single-Source Data from over 400 data sources – including business, consumer and specialty lists – meets your unique marketing challenges.
• Multi-Source Data, delivered through SourcePLUSTM, delivers up to a 25% larger data universe and up to 25% higher match rates on appends.
• Best-in-Class Data Hygiene will lower your campaign costs, enhance your campaign deliverability and improve your campaign performance.
• Custom Data Processing by our experts provides custom lists, data processing and highly accurate merge/purge, and unique match routines such as spatial analysis.
• Proprietary Scores, including WealthScoreTM, GreenScoreTMand eConsumerScoreTMhelp you better understand customer and prospect buying potential and tendencies.

Marketing Analytics

• SnapShotTM is an automated, online tool that profiles and scores your best customers and helps you find prospects just like them in minutes.
• Predictive Express ModelTM predicts single events such as response or purchase, as well as projected per person revenue. It offers speed and lower cost of entry.
• Custom Modeling Solutions provide more powerful predictive models that can improve your Return on Marketing Investment by predicting at least two events that lead to a purchase. These solutions also project a customer's lifetime value through multiple responses or purchases.

Marketing Technology

Out-of-the-box database marketing and service bureau technology, including AccuBaseTM, AccuData's proprietary, hosted database marketing solution. AccuBaseTM delivers a 360° view of your customers and prospects, and real-time access and control over your data from your desktop.

Reseller Tools

• AccuLeads.comTM microsite, gives you direct, 24/7 access to the industry's most robust and reliable online data resource right from your desktop.
• DataPipeTMservice integrates multi-sourced data and mailing lists right into your existing website.
• AccuPortal gives you online access to the same products, and marketing and sales tools AccuData uses every day to help you develop new sources of revenue, capture new business and better serve your clients, quickly and easily.

Email Marketing

• Email Prospecting that uses detailed demographic and lifestyle options is an efficient, cost-effective way to target prospects. The effectiveness of messages delivered directly to intended recipients is measured through detailed tracking reports.
• Email Appends with Welcome Message Deployment is a matching process that identifies opt-in prospects and includes an optional multi-pass program plus outbound permission messaging to append new information.
• Email Verification and ECOA Processing (Email Change of Address) can track email users who open and close email accounts from various ISPs, append new email addresses, and provide permission confirmation messages and files updated with the recorded changes and opt-outs. Match rates vary from 12-20%.
• Email Match & Deploy can be used with client prospect files or to those records where a relationship cannot be clearly established. This alternative to typical email append services does NOT provide the client the matched email addresses. The email message is deployed under the same parameters as a standard email campaign rental and deployment program.
• Reverse Email Append can be applied to postal addresses and contact names when a client file contains only email addresses. The match rate on consumer files is generally around 55%. Demographic appends are available for an additional fee.