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5 Ways to Use Facebook Custom Audiences to Build Traffic and Generate Leads

Facebook advertising is in high gear! It’s quickly becoming one of the most effective channels for driving site traffic and generating leads. However, choosing the right audience based on your goals can often be a daunting task for even the most seasoned marketer. For a true multichannel customer-centric approach, deliver your Facebook ads to the […]

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3 Reasons to Target Millennials This Holiday Season

The holidays are upon us! The 2015 holiday season is set to see a 6-8% increase in online retail sales – and “online” is exactly where you’ll find Millennials. There’s been a lot of talk lately regarding Millennials and their $600 billion buying power. Millennials are 80 million strong, making them the largest cohort size […]

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AccuData Delivers Data-Driven Solutions at the DMA &THEN Conference

The DMA (Direct Marketing Association), a household name in marketing for 97 years, will host the industry’s longest standing conference entitled “&THEN” this October 4-6 in Boston. For more than 20 years, AccuData Integrated Marketing has supported, networked, and exhibited at the DMA’s yearly conference with the goal of enlightening attendees with the latest data-driven […]

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4 Digital Trends to Capture Millennials

Gone are the days of blanketing every audience with the same message. Sure, it may be easier to send one message to every list, but is that static message really going to get your audience’s attention and motivate them to take action? Millennials are one such niche market that probably won’t respond as well to […]

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Improve Your Deregulated Energy Marketing Practices

Competition for customers is stiff in the $210 billion deregulated energy industry. Even with the enormous economic and social impact of the U.S. power industry, it can be challenging to find and keep customers. No longer a regulated monopoly, energy companies find themselves in a highly competitive environment. In turn, energy users are seeking the […]

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