Unlock New Insights with Customer Profiling & Analytics
Discover trends in your customer data, identify lookalike audiences, and predict marketing outcomes with Deep Sync.
Optimize Campaigns & Increase Engagement with Data Analytics
Develop your brand’s ideal buyer personas to focus your sales and marketing efforts, reduce marketing spend, guide product decisions, and ultimately allow for better alignment across your organization.
Leverage customer profiling and analytics to remove the guesswork and make the most effective use of your marketing resources.
Deep Sync’s Customer Profiling & Analytics Services
Move beyond assumption-based marketing. Whether you seek demographically-driven lookalike audiences or predictive models, Deep Sync has the data science expertise to execute, using industry-leading datasets and techniques.
Discover similarities in your customer base and identify lookalike audiences with a SnapShot profile report from Deep Sync. Snapshot statistically profiles your best customers and creates a prospective audience of demographic lookalikes.
Made possible by matching your loyalty data to our comprehensive database of U.S. consumers, SnapShot reveals detailed demographic and firmographic information about your customers that you can leverage for your buyer persona development and creation of lookalike audiences.
Break down walled gardens with a lookalike audience you can activate across channels. While platform-specific lookalike audiences waste ad spend and lead to disparate targeting, Deep Sync's approach allows you to gain a comprehensive understanding of your customers, build a portable lookalike audience, and deliver that audience to your relevant channels.
Deep Sync’s Customer Insights is an automated customer profiling service that helps brands better understand their customers and inform future data buying decisions—directly in the Deep Sync One platform.
With Customer Insights, upload your first-party data directly into Deep Sync One. We’ll compare your customer data to our robust identity graph. The result is an actionable demographic insights report and corresponding audience recommendations for future marketing initiatives.
Explore Customer Insights today when you make an account with Deep Sync One.
Use predictive analytics to move beyond demographic insights to predict response and purchase behavior from your customers and prospects.
These insights enable marketers to seamlessly craft ideal target audiences, predict realistic media budgets, and identify key performance indicators. Results can be fed back into the model for ongoing analysis and audience optimization.
Custom models are available for customer loyalty, retention, and attrition initiatives as well as acquisition efforts, including response and conversion.
Head to Snowflakefor an Additional Customer Profiling & Analytics Service
In addition to our customer profiling and analytics services, you can access our Lookalike Audience Modeling solution in Snowflake, a leading cloud environment.
Deep Sync’s Lookalike Audience Modeling service leverages your customer data to create high-quality audiences that resemble your top customers.
A crucial component of effective advertising is balancing quality and scale. Creating lookalike audiences that use your customer data as a seed for modeling is a powerful way to grow your advertising efforts while maintaining the quality of your audiences.
Your first-party data, coupled with Deep Sync's robust, trusted consumer data, enables you to confidently and accurately target the right audience at scale and across multiple channels.
Learn more about this service in the Snowflake Marketplace.
Recommended Use Cases for Customer Profiling & Analytics Services
Determine the traits that specific audience members have and how they differ from other segments of your current customers.
Concentrate marketing efforts and resources on the audience members most likely to provide the highest ROI.
Create informed, targeted prospect lists for acquisition initiatives based on model outcomes.
Gain insight into your organization’s potential opportunities.
Why Deep Sync?
Unique Relationship with USPS®
As one of only two companies with direct access to postal data on a national scale, the resulting weekly updates provide extensive postal data coverage—96% of all residential addresses in the United States. In fact, Deep Sync’s data powers roughly 5% of all U.S. mail sent annually.
Data Solutions When and Where They're Needed
Deep Sync enables convenient access to our comprehensive suite of data and identity solutions in the cloud where you store your data, via our self-service tools, or through a member of the Deep Sync team.
Committed to Privacy
We meet, if not exceed, all applicable consumer privacy requirements; opt-outs are accepted from every state and are universally applied as “Do Not Sell” requests.