Keep your CRM up to date and optimize your Direct Mail efforts with clean and accurate addresses. Deep Sync leverages industry-leading solutions to standardize, validate, and update your postal address records.

Available Postal Hygiene Verification services:

• CASS™
• NCOALINK® 18-Month Processing
• NCOALINK® 48-Month Processing
• Deep Sync PCOA (Private Change of Address)
• DPV®
• DSF2®
• LACSLINK®
• SuiteLINK®
• eLOT®

Improve the performance of your email campaigns with validation services from Deep Sync. Our full-service email validation enables you to determine the validity of the email addresses in your database with ease. We use a multi-step process to analyze each email independently to determine its potential for deliverability. This includes identifying valid email addresses, invalid and/or deactivated email addresses that will hard bounce, known SPAM traps, improperly formatted addresses, and more.

Following our evaluation, we add result and action codes that provide easy-to-interpret insights about each email address. You can use this information to make informed decisions about deploying to the respective email addresses.

Not all of the contacts in your database will be able to buy from you! Deep Sync's suppression services allow you to improve your marketing ROI, protect your reputation, and reduce your risk of fraud by suppressing unusable contacts—enabling you to focus on those who are most likely to convert.

Available Suppression services:

• Deceased Suppression: Remove deceased individuals from your marketing efforts before a promotion to prevent unwanted mail from being delivered to the decedent’s family.
• Prison Suppression: Remove addresses that are associated with federal prisons, state prisons, county correctional facilities, and city jails throughout the United States.
• Do Not Mail Suppression: Identify the names and addresses and/or email addresses of consumers who have registered with the ANA’s DMAChoice™ Program to eliminate direct marketing solicitations.
• Deep Sync Opt-Out Suppression: Suppress consumers who have opted out of any form of marketing from Deep Sync’s datasets. This suppression service is proprietary to Deep Sync and does not include opt-out requests from other industry sources or data compilers.
• Deduplication: Remove name, address, telephone, and/or email records that appear in multiple occurrences within your input files.

Assess the health of your customer data with a Data Quality Report from Deep Sync. You will receive the following metrics about your data:

• Counts of unique individuals as well as match rates to Deep Sync's robust identity graph
• The quantity of personal information that can be appended to your customer data, including names, postal addresses, phone numbers, and email addresses
• The fill rate of additional data attributes that can be appended to your customer records, including demographics, financial data, interests, household composition, and purchase behaviors

Learn more about this service in the Snowflake Marketplace.

Normalize addresses with a hygiene service powered by more than 35 years of postal data. Deep Sync’s Address Validation and Correction Service validates residential postal address assets and provides an updated postal address where applicable.

This service is ideal for use independent of or in conjunction with National Change of Address (NCOA) processing.

Learn more about this service in the Snowflake Marketplace.

Cleanse your data with a full suite of data hygiene services, powered by high-quality data. Deep Sync's Complete Data Hygiene service enhances the quality and usability of the first-party data in your database.

In addition to address standardization, this service cleanses your data through CASS™, NCOALINK®, and PCOA, and includes deceased and opt-out suppression. This removes errors and irregularities within the data and flags undesirable profiles.

Learn more about this service in the Snowflake Marketplace.

Make sense of your data by securely leveraging our highly accurate and scaled identity spine. Deep Sync's Integrated Identity Resolution service uses our exclusive identifiers to transform and organize fragmented data into actionable customer records, giving you a more holistic view of your consumers.

By applying unique individual-, household-, and address-level IDs, our secure identity solution creates accurate, unified customer records.

Learn more about this service in the Snowflake Marketplace.