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Marketing Fails

Marketing Fails

When done well, marketing can delight its target audience and motivate them to take action. When done wrong, the marketing message can either fall into the abyss or worse, anger its intended recipients. I’m hoping each of the following examples of “marketing gone wrong” can serve as an outline for ways to improve. As artist […]

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Marketing and Data Experts

It’s been one heck of a year!

As the year comes to a close, AccuData Integrated Marketing would like to take a moment to reflect on our successes this year. Our team of Marketing and Data Experts is quite proud of the work we’ve accomplished for our clients. We also developed some engaging content, including a new video series, informative white papers, […]

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RETAILmageddon

Retailmageddon

The Retailmageddon is upon us. Or is it? In 2017, U.S. retailers have opened, or plan to open, 1,326 more locations than they will be closing, according to IHL Group’s Debunking the Retail Apocalypse report. When you add in restaurants, the increase jumps to 4,080 new openings in 2017 with another 5,050 planned in 2018. […]

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Gen Z

Engaging Millennial and Gen Z Audiences

Does your Messaging Change for Each Generation to Ensure Engagement? As generations shift, it is essential that retail and restaurant marketers stay up on the latest trends to understand what each generation demands. While tailoring messages to each generation can be a challenge, it also can be highly rewarding in terms of profitability and marketing […]

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Loyalty App

Give Them What They Want: Inspiring Loyalty by Understanding Consumer Trends

True customer loyalty goes well beyond punch cards and loyalty apps. To produce lifelong customers, it is essential that brands stay at the forefront of consumer trends. Here are 6 examples of the latest trends in the retail and restaurant spaces and how innovative brands are capitalizing. 1. “Affordable luxury” Today’s consumers are willing to […]

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