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Retail Stats for a Bright Holiday Season

Digital Marketing Tips for Making Conversions Bright

As we strategize, design, and implement holiday campaigns for our clients, we thought we’d share some stats, tips, and tricks for your most successful advertising holiday season yet! Select the Right Audience! (of Good Boys and Girls) Consider this: More than 1 billion people access Facebook from mobile devices daily! Consumers are turning to social […]

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email marketing communications

Are you the brand that only reaches out when you want something?

Email marketers can take some advice from Dear Abby: Don’t allow your brand communications to be one-sided. Just as a relationship needs give and take, so should your email marketing communications with your customers. While attending the Email Evolution Conference on April 5-6, one of the key takeaways I received is that there are five […]

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customer experience

4 Ways the Digital Transformation is Enhancing Customer Experience

The digital landscape may appear like rugged terrain these days, but the brands that get it right are taking their customers on a journey to new heights. In 2018, it’s all about customer experience (CX). Here are 4 examples of savvy restaurant and retail brands using new digital technologies to enhance the customer journey: 1. […]

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Email Design Trends

10 Email Marketing Design Trends You Need to Know

Email is the heart of the digital ecosystem and an essential element of successful marketing campaigns. Both cost-effective and quick to produce and deploy, email marketing helps brands build relationships as well as acquire new customers. Email provides timely results and detailed metrics. And best of all for those marketers interested in implementing multi-channel campaigns, […]

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Email Marketing to Baby Boomers

Warning: You’re Losing Money by Not Targeting Seniors the Right Way

When you think of the “over 55” group, you might not think of technology first. Millennials tend to get thought of as tech-savvy (glued to their phones) younger generation who would respond to something like emails or a Facebook advertising campaign, but in truth the senior market is actively participating in these trends too! Just […]

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