AccuData Integrated Marketing http://www.accudata.com An Integrated Marketing Data Solutions Company Tue, 28 Jul 2015 15:59:50 +0000 en-US hourly 1 3 Ways to Market to Millennials and Their $200B Buying Power http://www.accudata.com/3-ways-to-market-to-millennials-and-their-200b-buying-power/ http://www.accudata.com/3-ways-to-market-to-millennials-and-their-200b-buying-power/#comments Wed, 15 Jul 2015 19:20:46 +0000 http://www.accudata.com/?p=1572 Building brand loyalty with Millennials could potentially lead to increased revenue for the restaurant industry. But how do you tap into this $200 billion buying power? 1. Understand Your Customer Base Chances are Millennials are sharing your table. Understanding this powerhouse generation’s unique blend of aspirations, backgrounds, and interests is key to creating relevant messaging and social […]

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Building brand loyalty with Millennials could potentially lead to increased revenue for the restaurant industry. But how do you tap into this $200 billion buying power?

1. Understand Your Customer Base

Chances are Millennials are sharing your table. Understanding this powerhouse generation’s unique blend of aspirations, backgrounds, and interests is key to creating relevant messaging and social media interactions that result in revenue for your brand. Do you have the ability to identify them?

2. Know the Millennial Mindset

Millennials’ digital tendencies supply them with a constant feed of information and communication, but often leave them craving face-to-face contact. This desire for offline social interaction and in-person engagement have Millennials looking at dining out as more of a social event than a simple meal.

Collectively, Millennials are a diverse and vibrant group of consumers in their late teens to mid-thirties who crave unique experiences and seek connectedness with friends, family, and the brands they prefer.

Millennials tend to be:

• More likely to spend money on experiences than material possessions
• Heavily influenced by their peer network and social media
• Early adapters of technology, heavy users of hand-held devices and wireless
• Loyal to brands that show appreciation
• Not typically influenced by traditional marketing
• Interested in organic and sustainably grown/harvested foods
• In search of quality products at reasonable prices

3. Craft Communications that Connect One-to-One with Millennials

Restaurants wishing to build relationships with Millennials, a group steadily increasing in number and purchasing power, need to create a brand image that attracts and satisfies their unique needs and tastes. Well-crafted communications that are personal in nature lead the way, while an emphasis on creating memorable experiences will help your establishment gain share of wallet.

For over 25 years, AccuData Integrated Marketing has been turning prospects into patrons. We partner with businesses like yours to tap into these high-value audiences then create customized marketing solutions that drive them directly to your brand. Contact Us to learn how to tap into this lucrative market!

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5 Ways to Get the Most Out of AccuLeads http://www.accudata.com/5-ways-to-get-the-most-out-of-acculeads/ http://www.accudata.com/5-ways-to-get-the-most-out-of-acculeads/#comments Wed, 15 Jul 2015 16:28:03 +0000 http://www.accudata.com/?p=1564 AccuLeads by AccuData Integrated Marketing is much more than a proprietary self-service list count and order platform (www.acculeads.com). Capable of processing data appends, running models, and mapping a mileage radius around a location, AccuLeads is a data-services powerhouse! Take a look at the following five features that can be performed with AccuLeads. 1.  Mapping Technology […]

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AccuLeads by AccuData Integrated Marketing is much more than a proprietary self-service list count and order platform (www.acculeads.com). Capable of processing data appends, running models, and mapping a mileage radius around a location, AccuLeads is a data-services powerhouse! Take a look at the following five features that can be performed with AccuLeads.

1.  Mapping Technology

AccuLead’s mapping tool allows users a great deal of flexibility in creating spatial images and plotting multiple geography points online. Data associated with mapping images is automatically imported into AccuLeads to seamlessly allow users to proceed with the count and order process. Users can manually draw a polygon map to develop highly-detailed areas of concentration, or select a map based on drive time/mile radius around each location. You can even identify see the zip codes and carrier routes associated within each drawn map.

2.  Data Appends

AccuLeads offers an automated means to add demographic information to your existing consumer or business file. Select the type of data you will append (consumer or business), upload your file of existing customers, and choose the elements you would like to add to your file. Uploading your file to AccuLeads begins a detailed matching process to ensure that you receive the most accurate data. With data append, you have a powerful marketing tool to assist with offer customization, segmentation, and improved targeting.

3.  File Suppression

You can reduce the chances of purchasing the names of your current customers by uploading your own suppression list directly into AccuLeads. Your B2B or B2C file can be uploaded into AccuLeads for suppression against future prospect list orders. AccuLeads also supports additional count and order suppressions such as Previous Order Suppression which removes records previously included in an order from the available prospect pool.

4.  Multitude of Selects for Targeting

Once a user enters AccuLeads, it quickly becomes apparent the number of selects available. Sure, you can access standard demographics such as age, income, gender, sales volume, etc. However, there’s a whole world of selects available to you that help you precisely target your audience. Need homeowners with pools? Want pet owners who also donate to charities? Choose from these and other selects to help you find those niche markets you’ve been looking for. By hyper-targeting your lists, you’ll increase your response rates while saving money marketing to those who don’t apply to your business.

5.  AccuModel Analytics for Finding Your Ideal Prospect

Did you know that you can run a Snapshot or Response Model right on AccuLeads.com? These automated tools offer more powerful insights into your customers. Which customers are more likely to respond to your offers? Which customers should you target next? Which ones have the highest revenue potential? Market to your existing customers and new prospects more effectively with information gleaned from marketing analytics.

Run a SnapShot profile and match your house file against AccuLeads’ comprehensive database to create a customized market penetration analysis. This analysis reveals more details about your customers using consumer and business demographic overlays. Then, after you’ve received your profile, run a count on AccuLeads looking for prospects with the same demographics as your best customers. Finally, order your data on AccuLeads! You can even view a sample Business or Consumer SnapShot.

Meanwhile, AccuModel Response helps you focus your efforts on individual prospects with the greatest probability to purchase your products or services. Similar to SnapShot, your file is matched against our database, then analyzed to create a customized predictive algorithm that discriminates two groups against each other such as responders vs. non-responders, renewals vs. cancels, or pain vs. unpaid, etc. A specialized report is then delivered to you that details what makes each group different from one another.

As you can see, while allowing you to run counts until you’ve segmented the perfect list, AccuLeads can do a lot more than find new prospects for your (or your clients!) campaigns. Sign in to your AccuLeads account now to take advantage of the features detailed above, or Register for a new account today!

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Webinar: Drive Traffic with Integrated Auto Campaigns http://www.accudata.com/webinar-drive-traffic-with-integrated-auto-campaigns/ http://www.accudata.com/webinar-drive-traffic-with-integrated-auto-campaigns/#comments Wed, 01 Jul 2015 19:39:02 +0000 http://www.accudata.com/?p=1511 Today’s technology-savvy consumers are doing the vast majority of their automotive research and comparison shopping online. Incorporating email and other digital channels into traditional marketing allows content to be delivered directly into the hands of these always online, prospective buyers. Join AccuData’s Marc Scott, VP of Business Development as he explores how you can expand your […]

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Today’s technology-savvy consumers are doing the vast majority of their automotive research and comparison shopping online. Incorporating email and other digital channels into traditional marketing allows content to be delivered directly into the hands of these always online, prospective buyers.

Join AccuData’s Marc Scott, VP of Business Development as he explores how you can expand your advertising offerings to:

  • Attract qualified prospective buyers for your clients
  • Integrate digital marketing with traditional print auto campaigns
  • Engage more buyers with mobile responsive emails using well-placed links and informative landing pages
  • Target the right audience using vehicle characteristics, purchase data, and condition-based values

Watch the Webinar!

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Webinar: Propel Your Prospecting! http://www.accudata.com/webinar-propel-your-prospecting/ http://www.accudata.com/webinar-propel-your-prospecting/#comments Mon, 29 Jun 2015 16:04:14 +0000 http://www.accudata.com/?p=1465 Power up your prospecting and improve campaign performance with multi-sourced lists! We’ll tackle one of your biggest challenges, list fatigue, and show you how you can destroy this villain once and for all. Join AccuData’s own data heroes, Nate Petel, Robin Lee, and Alice Peck, as they host a power-packed webinar on how multi-source solutions are […]

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Power up your prospecting and improve campaign performance with multi-sourced lists! We’ll tackle one of your biggest challenges, list fatigue, and show you how you can destroy this villain once and for all.

Join AccuData’s own data heroes, Nate Petel, Robin Lee, and Alice Peck, as they host a power-packed webinar on how multi-source solutions are driving campaigns for various industries. Learn how to…

  • Target a significantly larger universe for direct mail campaigns
  • Generate more revenue with a broader prospect base
  • Work the waterfall process to your maximum advantage
  • Drive campaigns for various industries, including the senior market

Watch Propel Your Prospecting!

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Senior Marketing: 5 Tips for Becoming a Senior-Friendly Marketer http://www.accudata.com/5-tips-for-senior-marketing/ http://www.accudata.com/5-tips-for-senior-marketing/#comments Mon, 15 Jun 2015 22:48:17 +0000 http://www.accudata.com/?p=1442 Sixty-five doesn’t look as old as I thought it would, but perhaps that’s because I’m getting older! When I look at my dad, his hair is a little more on the salty side of salt and pepper and the wrinkles in his sun-warmed skin have grown a bit deeper, but that’s just on the surface. […]

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Sixty-five doesn’t look as old as I thought it would, but perhaps that’s because I’m getting older!

When I look at my dad, his hair is a little more on the salty side of salt and pepper and the wrinkles in his sun-warmed skin have grown a bit deeper, but that’s just on the surface. He rides his Harley regularly. Does all of his own landscaping. Walks most every afternoon, and on Sunday, loves a good game of golf. An avid reader and history buff, the internet gives him plentiful entertainment when rain keeps him indoors.

To dad, 65 looks a little different — something akin to vultures hovering overhead. Yes, he is getting older, but he would tell you that “being a senior” is a state of mind, not something he wants to be called by complete strangers!

Case in point: while many businesses perform senior marketing, that does not mean they are senior-friendly. Senior-friendly businesses take the steps to develop relationships and gain trust with the members of the community they serve; they are considerate and compassionate toward the needs of their mature audience. To become a senior-friendly marketer, give the following tips a try:

1. Market to the person, not the age.
Your communication needs to add value for the recipient, but above all, it needs to be relevant. Segment your messaging to meet the needs and interests of the audience — and remember that not everyone considered a senior will think or act alike. Understanding generational cohorts (like Boomers, the Silent Generation, and GIs) is an excellent way to create one-to-one communications that speak directly to the recipient. A tool like SourcePlus, AccuData’s proprietary list selection platform, leverages multiple sources of data to identify unique consumers that meet your desired geographic and demographic criteria. In addition to offering an average of 20% lift over single source lists, SourcePlus has excellent coverage of date of birth data and income, both of which are valuable assets for segmentation initiatives.

2. Be clear, be honest.
All communications should be written using language that is simple and straightforward; avoid using complex, industry-specific jargon and focus instead on clearly outlining the offer, benefits, call to action, and terms/conditions. Also highlight personalized, face-to-face services that are available — Epsilon noted in a recent channel preference study that up to 80% of consumers age 66 and older prefer to pay in person or mail in a check.

3. Use thoughtful designs.
High contrast colors and a larger font size (preferably 12 or 14-point font in a sans-serif type style) make your message easier for aging eyes to read. Whitespace can be particularly beneficial when used to draw attention to important content. And when it comes to imagery, consider using pictures of individuals that are about 10 years younger than your desired audience. Variable print should be considered as well, as the images used can be changed based on the gender of the head of household you are targeting.

4. Have a digital presence.
Mature audiences are information seekers and you can place your valuable content directly into their hands with digital channels. While seniors are likely to be slower to adopt new technology, according to the Pew Research Center, 56% of individuals age 65 and older are now using Facebook and 47% have broadband access at home. With today’s digital marketing capabilities like Facebook advertising and Direct IP Targeting, it’s just like delivering direct mail — only digitally.

5. Perform deceased suppression regularly.
The honest truth is that when marketing to an aging audience, passings become more frequent. Avoid creating sensitive situations with families that have suffered a tremendous loss by removing the names of deceased individuals from your direct mail campaigns. Deceased suppression can be performed quickly on your current customer files as well as prospect lists you may acquire.

So back to my dad and the aforementioned topic of his furrowed brow…he says the responsibility for that rests squarely on my shoulders.

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