AccuData Integrated Marketing http://www.accudata.com An Integrated Marketing Data Solutions Company Mon, 31 Aug 2015 21:23:15 +0000 en-US hourly 1 4 Digital Trends to Capture Millennials http://www.accudata.com/4-digital-trends-to-capture-millennials/ http://www.accudata.com/4-digital-trends-to-capture-millennials/#comments Fri, 28 Aug 2015 18:54:53 +0000 http://www.accudata.com/?p=1914 Gone are the days of blanketing every audience with the same message. Sure, it may be easier to send one message to every list, but is that static message really going to get your audience’s attention and motivate them to take action? Millennials are one such niche market that probably won’t respond as well to […]

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Gone are the days of blanketing every audience with the same message. Sure, it may be easier to send one message to every list, but is that static message really going to get your audience’s attention and motivate them to take action? Millennials are one such niche market that probably won’t respond as well to a blanket message. Millennials account for nearly 80 million people in the U.S. with an estimated $600 billion purchasing power representing 21% of total consumers1. In order to capture their attention and have them truly engage with your brand, you must hit them quickly, personally, and, most of all, digitally. Try these digital channels to grab (and keep!) their focus on your brand.

1.  Are We Still In a Relationship? Circle YES or NO.

Millennials are best targeted with personalized, experiential messaging. They want you to get to know them, then show them how your business best serves them. You can target them most effectively with engagement emails. The offers must encourage them to take an action, bring about a need and/or desire within them, and capture attention through imagery. Don’t forget to make it mobile-optimized! Nothing loses attention more than email that you have to pinch and slide all over a mobile device’s screen in order to read it, or worse, too small to read at all!

2.  Cheers! Here’s to Being Social!

If you meet a Millennial who is not on any form of a social network…they probably aren’t a Millennial. Facebook, Instagram, and Snapchat are the most popular networks with this demographic, with Facebook weighing in at a whopping 75.6% penetration on the demographic’s mobile phones2 while a huge majority (88%!) get their news from Facebook3.

So why not hit them where they spend most of their time? Whether with friends at the bar, dinner with the family, or even while watching reality TV at night, Millennials are bound to have phone in hand. Target them with social advertising such as those nifty ads you see in your Facebook feed. The right message with the right image can capture their attention and inspire a click.

3.  Instant Gratification through Online Shopping

Online purchasing is a billion dollar business. Just ask Amazon and Wal-Mart. But who, exactly, is doing all of this online shopping? Millennials. That’s who! According to Google’s 2013 Holiday Shopper Intentions report, “95% of Millennials plan to use the Internet as a holiday shopping resource, versus 87% of adults ages 35 and above.” And, 88% of those Millennials will likely use their smartphones to purchase gifts. In 2013, Cyber Monday mobile site sales accounted for 13% of total sales that day – twice as many as the year before.

In order to meet this demand, you must have mobile-optimized emails that lead to mobile-optimized sites or, better yet, an app that goes beyond product searches and into shopping cart technology and loyalty programs. Companies that haven’t met this requirement risk disengagement from the Millennial market.

4.  Following Your Dreams through Display Ads

Remember that shower curtain you lusted after upon seeing it on sale at whatever-retailer-you-like.com? Then, remember how you saw it again…and again…and again…whenever you revisited the site or even on other websites for several days after placing it in your shopping cart but not purchasing it? Yeah, that’s called “retargeting” – and it’s one of the best ways to capture a Millennial’s attention. Simply put, you’re using their online behavior to display personalized offers to a specific audience that not only grabs their attention but eventually converts to a sale.

Display ads can be mobile, too, so you’re able to reach Millennials anytime, anywhere through their smartphones.

Whether it’s by channel choice, dynamic messaging, or relevant offers, the bottom line is you must know your Millennial customers in order to capture their attention. Knowing them is half the battle! Finding them is the next step. AccuData Integrated Marketing not only helps you decipher what your best customer looks like, but also uses that information to help you find them, then grab their attention through digital campaigns. Ask us how we do it!

1 “Who are the Millennial shoppers?”, Accenture, 2014
2 “Snapchat is now the 3rd most popular social network among Millennials”, Martin-Wilbourn Partners, 2015
3 “How Millennials Get News”, American Press Institute, 2015

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Improve Your Deregulated Energy Marketing Practices http://www.accudata.com/improve-your-deregulated-energy-marketing-practices/ http://www.accudata.com/improve-your-deregulated-energy-marketing-practices/#comments Thu, 27 Aug 2015 17:44:47 +0000 http://www.accudata.com/?p=1889 Competition for customers is stiff in the $210 billion deregulated energy industry. Even with the enormous economic and social impact of the U.S. power industry, it can be challenging to find and keep customers. No longer a regulated monopoly, energy companies find themselves in a highly competitive environment. In turn, energy users are seeking the […]

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Competition for customers is stiff in the $210 billion deregulated energy industry. Even with the enormous economic and social impact of the U.S. power industry, it can be challenging to find and keep customers. No longer a regulated monopoly, energy companies find themselves in a highly competitive environment. In turn, energy users are seeking the supplier that best fits their needs. Luckily for users, pricing structures and package plans are competitive due to the deregulation.

That’s the easy part.

Winning customers over is the tough part. It’s a constant struggle for deregulated energy companies. In most deregulated markets, several companies are competing for and targeting the same audience, day after day.

So how do you make your company stand out in the crowd?

The answer to this question takes a little forward thinking. To be a smart, savvy energy marketer, you must consider options that go beyond pricing plans, graphic design, and Calls To Action. Take a step back and consider the data you’re using.

1) How accurate are the names, addresses, and telephone numbers you’re receiving?

Your contact list is the backbone of your campaign. Often times, the records you receive from the utilities are incomplete and inaccurate. You’ll need to clean up these lists before they are of any true value to you, otherwise you’ll be sending your sales reps on a wild-goose chase, wasting THEIR time and YOUR marketing dollars. If you apply a few simple hygiene services to your files such as USPS standardization, NCOA Zip Code correction, and Do Not Call suppression, you’ll see a dramatic improvement to your response rates – and reduce the frustration level of your sales team!

2) Do you have gaps in your data?

Not only should you fill in your contact detail gaps, but also appending other pertinent information such as telephone numbers, property data, life events, and demographics can make segmenting your customer lists much easier. Targeting the right audience with the most relevant message is crucial. By adding consumer and business attributes to your residential and commercials files, you’ll have a more robust view of customer and prospecting lists. Use this intelligence to choose which channels (direct mail, telemarketing, door-to-door, email, etc.) best fit a particular audience. You can also use this intelligence to determine which channels to target based on acquisition costs. Add details such as age, telephone number, estimated income, modeled credit, dwelling type, market value, square footage, SIC/NAICS Codes, and more!

3) Do you have access to the most current lists of potential new customers?

Have you ever thought, “It would be great if I could access an entire list of customers who are looking for a new energy supplier?” New Movers, New Homeowners, and New Connects files are available! This type of hotline data compiles information on individuals that have recently moved or purchased a new home. These households are typically actively looking for providers, thus making them a prime (and very receptive!) audience for you.

4) Are you targeting the right territories?

Create custom marketing footprints by geo-coding your files. Intersect your prospect data with specific territorial addresses to target the most effective territories in your supply area. After geo-coding, you can even suppress customer records by Zip Code. Suppression services prevent undesirable records from being included in your next campaign. Other suppression services can include detecting individuals who subscribe to the DMA’s Do Not Mail program, are on the Do Not Call List, are deceased, are in prison, or are under the age of 18. Additionally, customer file suppressions are available to suppress your existing house file from your prospecting list to avoid receiving records you already own.

Using the nation’s largest database, AccuData Integrated Marketing can scrub your customer files clean, correct contact information, and append demographic and property data to your files. Doing so ensures not only an accurate list for your marketing initiatives but also a powerful way to segment your audience to achieve maximum resonance and response in the deregulated energy space.

Want more info? Contact us today!

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Use Audience Targeting to Fuel Relevant Marketing http://www.accudata.com/use-audience-targeting-to-fuel-relevant-marketing/ http://www.accudata.com/use-audience-targeting-to-fuel-relevant-marketing/#comments Tue, 04 Aug 2015 14:41:12 +0000 http://www.accudata.com/?p=1672 How do you make a real connection with consumers that are inundated with mass marketing messages? The answer is data — data that goes beyond geo-proximity, age, and income targeting. This is the secret to driving campaigns that deliver the perceived value and overall usefulness your target audience is looking for. Let’s start with today’s […]

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How do you make a real connection with consumers that are inundated with mass marketing messages? The answer is data — data that goes beyond geo-proximity, age, and income targeting. This is the secret to driving campaigns that deliver the perceived value and overall usefulness your target audience is looking for.

Let’s start with today’s current state, which finds many marketers focused on these trending topics:

  1. Insurance Open Enrollment
  2. Back to School Shopping
  3. Next Year’s State and National Elections

These topics become very relevant to specific types of consumers — but how do you find them? Read on to see how data contributes to creating the ideal target audience for your hot topic marketing initiatives.

Are you seeking senior insurance prospects?
The annual open enrollment period for Medicare begins on October 15 for the 2016 calendar year. Begin your search for seniors with a variety of selects including:

  • Propensity to respond to Medicare Advantage and/or Medicare Supplement offers
  • Past responsiveness to/purchasers of Medicare Supplement policies
  • Individuals most likely to qualify for Medicare and Medicaid
  • Individuals who are more likely to develop or maintain a healthy lifestyle

Are you seeking buyers?
With the new school year quickly approaching (and the holidays not far behind), economically-active consumers are looking for value, but brands are looking to secure long-term customers. When you are looking for buyers, consider applying a modeled credit score to your prospect list. Modeled credit data uses demographic and lifestyle variables to indicate which households are the most likely to become long-term customers that pay on time. These individuals are also excellent prospects for ITA (Invitation to Apply) offers. Additional selects to consider are:

  • Buying activities by product
  • Online shoppers versus offline shoppers
  • Households by the presence/number of children
  • Child’s date of birth
  • Grandparents/grandchildren
  • Households with a history of high economic activity/consumer prominence

Are you seeking voters or donors to contribute to political campaigns?
The upcoming campaign season is certain to be one of the most active in recent history. Whether you are looking to share your candidate’s message or secure campaign contributions, a variety of data selects can help guide you toward your target audience:

  • Registered voters by party
  • An individual’s likelihood to donate
  • Politically conservative or liberal donors
  • Donors by organization type (for example: environmental or religious causes)
  • Ethnicity and religion
  • Presence of a veteran in the household

Perhaps you have another data-related hot topic that you need data for? AccuData Integrated Marketing’s team of data experts is here to consult on audience targeting exclusively for you. Contact us today for more information!

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3 Ways to Market to Millennials and Their $200B Buying Power http://www.accudata.com/3-ways-to-market-to-millennials-and-their-200b-buying-power/ http://www.accudata.com/3-ways-to-market-to-millennials-and-their-200b-buying-power/#comments Wed, 15 Jul 2015 19:20:46 +0000 http://www.accudata.com/?p=1572 Building brand loyalty with Millennials could potentially lead to increased revenue for the restaurant industry. But how do you tap into this $200 billion buying power? 1. Understand Your Customer Base Chances are Millennials are sharing your table. Understanding this powerhouse generation’s unique blend of aspirations, backgrounds, and interests is key to creating relevant messaging and social […]

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Building brand loyalty with Millennials could potentially lead to increased revenue for the restaurant industry. But how do you tap into this $200 billion buying power?

1. Understand Your Customer Base

Chances are Millennials are sharing your table. Understanding this powerhouse generation’s unique blend of aspirations, backgrounds, and interests is key to creating relevant messaging and social media interactions that result in revenue for your brand. Do you have the ability to identify them?

2. Know the Millennial Mindset

Millennials’ digital tendencies supply them with a constant feed of information and communication, but often leave them craving face-to-face contact. This desire for offline social interaction and in-person engagement have Millennials looking at dining out as more of a social event than a simple meal.

Collectively, Millennials are a diverse and vibrant group of consumers in their late teens to mid-thirties who crave unique experiences and seek connectedness with friends, family, and the brands they prefer.

Millennials tend to be:

• More likely to spend money on experiences than material possessions
• Heavily influenced by their peer network and social media
• Early adapters of technology, heavy users of hand-held devices and wireless
• Loyal to brands that show appreciation
• Not typically influenced by traditional marketing
• Interested in organic and sustainably grown/harvested foods
• In search of quality products at reasonable prices

3. Craft Communications that Connect One-to-One with Millennials

Restaurants wishing to build relationships with Millennials, a group steadily increasing in number and purchasing power, need to create a brand image that attracts and satisfies their unique needs and tastes. Well-crafted communications that are personal in nature lead the way, while an emphasis on creating memorable experiences will help your establishment gain share of wallet.

For over 25 years, AccuData Integrated Marketing has been turning prospects into patrons. We partner with businesses like yours to tap into these high-value audiences then create customized marketing solutions that drive them directly to your brand. Contact Us to learn how to tap into this lucrative market!

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5 Ways to Get the Most Out of AccuLeads http://www.accudata.com/5-ways-to-get-the-most-out-of-acculeads/ http://www.accudata.com/5-ways-to-get-the-most-out-of-acculeads/#comments Wed, 15 Jul 2015 16:28:03 +0000 http://www.accudata.com/?p=1564 AccuLeads by AccuData Integrated Marketing is much more than a proprietary self-service list count and order platform (www.acculeads.com). Capable of processing data appends, running models, and mapping a mileage radius around a location, AccuLeads is a data-services powerhouse! Take a look at the following five features that can be performed with AccuLeads. 1.  Mapping Technology […]

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AccuLeads by AccuData Integrated Marketing is much more than a proprietary self-service list count and order platform (www.acculeads.com). Capable of processing data appends, running models, and mapping a mileage radius around a location, AccuLeads is a data-services powerhouse! Take a look at the following five features that can be performed with AccuLeads.

1.  Mapping Technology

AccuLead’s mapping tool allows users a great deal of flexibility in creating spatial images and plotting multiple geography points online. Data associated with mapping images is automatically imported into AccuLeads to seamlessly allow users to proceed with the count and order process. Users can manually draw a polygon map to develop highly-detailed areas of concentration, or select a map based on drive time/mile radius around each location. You can even identify see the zip codes and carrier routes associated within each drawn map.

2.  Data Appends

AccuLeads offers an automated means to add demographic information to your existing consumer or business file. Select the type of data you will append (consumer or business), upload your file of existing customers, and choose the elements you would like to add to your file. Uploading your file to AccuLeads begins a detailed matching process to ensure that you receive the most accurate data. With data append, you have a powerful marketing tool to assist with offer customization, segmentation, and improved targeting.

3.  File Suppression

You can reduce the chances of purchasing the names of your current customers by uploading your own suppression list directly into AccuLeads. Your B2B or B2C file can be uploaded into AccuLeads for suppression against future prospect list orders. AccuLeads also supports additional count and order suppressions such as Previous Order Suppression which removes records previously included in an order from the available prospect pool.

4.  Multitude of Selects for Targeting

Once a user enters AccuLeads, it quickly becomes apparent the number of selects available. Sure, you can access standard demographics such as age, income, gender, sales volume, etc. However, there’s a whole world of selects available to you that help you precisely target your audience. Need homeowners with pools? Want pet owners who also donate to charities? Choose from these and other selects to help you find those niche markets you’ve been looking for. By hyper-targeting your lists, you’ll increase your response rates while saving money marketing to those who don’t apply to your business.

5.  AccuModel Analytics for Finding Your Ideal Prospect

Did you know that you can run a Snapshot or Response Model right on AccuLeads.com? These automated tools offer more powerful insights into your customers. Which customers are more likely to respond to your offers? Which customers should you target next? Which ones have the highest revenue potential? Market to your existing customers and new prospects more effectively with information gleaned from marketing analytics.

Run a SnapShot profile and match your house file against AccuLeads’ comprehensive database to create a customized market penetration analysis. This analysis reveals more details about your customers using consumer and business demographic overlays. Then, after you’ve received your profile, run a count on AccuLeads looking for prospects with the same demographics as your best customers. Finally, order your data on AccuLeads! You can even view a sample Business or Consumer SnapShot.

Meanwhile, AccuModel Response helps you focus your efforts on individual prospects with the greatest probability to purchase your products or services. Similar to SnapShot, your file is matched against our database, then analyzed to create a customized predictive algorithm that discriminates two groups against each other such as responders vs. non-responders, renewals vs. cancels, or pain vs. unpaid, etc. A specialized report is then delivered to you that details what makes each group different from one another.

As you can see, while allowing you to run counts until you’ve segmented the perfect list, AccuLeads can do a lot more than find new prospects for your (or your clients!) campaigns. Sign in to your AccuLeads account now to take advantage of the features detailed above, or Register for a new account today!

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