National Change of Address
National Change of address or NCOA is something that every marketer needs to be aware of.
This simple data hygiene process only takes a short time and can literally save you thousands of dollars in printing, fulfillment and postage.
The data experts at AccuData America recommend the National Change of Address data hygiene process be run before every campaign or at a minimum every quarter because people move and businesses change.
Also a National Change of address process can flag records that are seasonal which will help you market more effectively—you may think it is a good idea to market snow shovels to consumers in Chicago but why waste your money marketing to those residents who are "snow birds" and never see a flake of snow?
The National Change of Address process can show you all this and more—it is one of the easiest data hygiene process to do and will literally save you thousands.