HygenicsData Selects
DataBase Studio
to Support Core Infrastructure
Fort Myers, FL, February 12, 2008 — DataBase Studio™ from AccuData Integrated Marketing™, has been selected to be an integral part of the core infrastructure supporting HygenicsData™, LLC, an industry leader in the maintenance, enrichment and management of strategic data assets.
HygenicsData's Bill Mathe, co-founder and president, shared his thoughts on the selection process, "As a company focused on value driven solutions to these types of client centric questions, we realized one of our most critical business decisions was determining the best ETL technology for our needs. After carefully evaluating many alternatives using hands-on operational tests, we chose AccuData's DataBase Studio. AccuData Integrated Marketing has delivered on all of our expectations and has truly been a business partner we can count on."
DataBase Studio, an Extract Transform Load (ETL) solution, configures and connects function-specific tools and macros to achieve specific outcomes across a range of applications. From in-line hygiene and manipulation, to geo-coding, spatial analysis and sophisticated de-duplication and CASS certification— DataBase Studio is a work-flow tool that helps companies like HygenicsData provide services that:
- Leverage data and enhance product performance
- Profile client databases to household records, remove erroneous data and enrich low quality data
- Cost effectively move, migrate or merge various data resources into a common infrastructure
- Mine more information out of a client’s internal data to make better business decisions
Mr. Mathe indicated the decision was based on three important factors:
- Superior Overall Product Performance
- Ease of Doing Business
- Strong Service and Support After the Sale
"This is a superb example of how DataBase Studio does so much more than cleanse and merge/purge data," observed Stephen Webster, President of AccuData Integrated Marketing. "It really unlocks the hidden value of data for customers and suppliers. DataBase Studio truly delivers actionable insights into our customers database management practices and, ultimately, into their marketing strategies."
About HygenicsData, LLC
HygenicsData, LLC is an industry leader in providing maintenance, enrichment and support of client strategic
data assets. HygenicsData provides significant lift in your data’s value through advanced management tools
and real world experience in data mining and data enhancement services. At our core, HygenicsData is focused
on a single mind set—we work for you.
For more information,
visit www.hygenicsdata.com.
About AccuData Integrated Marketing
AccuData Integrated Marketing is a leading provider of direct marketing services that help companies identify
prospects, capture more new customers, and retain and grow existing customers. AccuData was founded in
1990, and currently employs more than 130 data consultants who have real-time access to the major marketing
information databases. The company is one of the largest providers of multi-sourced compiled marketing data
and related data analysis services. This blend of resources allows AccuData to deliver extensive direct
marketing products and strategies for all users of data solutions including resellers and end-users.