Intelligent Profile Delivers
Best Customers and Prospects
Based On Market Penetration
Fort Myers, FL October 12, 2007 -- Today at DMA07 Booth 255, AccuData Integrated Marketing™ announced a new automated, easy-to-use web service that statistically profiles and scores BtoB or BtoC customers. AccuData Intelligent Profile™ allows clients to segment existing customers to support targeted cross-sell campaigns, up-sell promotions, loyalty programs and other customer-focused strategies.
Intelligent Profile also delivers fresh prospect lists. Within minutes, customer databases are matched against a comprehensive database of U.S. businesses and/or consumers to create a customized market penetration analysis. The report provides a summary on primary demographics based on customer market penetration. This real-world market perspective gives valuable insights by identifying prospects who “look like” current best customers. Outputs include mail fields, score and percentile appended on all prospects.
According to Stephen Webster, President and General Manager, "Intelligent Profile empowers our clients to make marketing decisions based on statistically relevant data insights. It is an exceptional tool for organizations focusing on customer acquisition or exploring new market segments."
About AccuData Integrated Marketing
AccuData Integrated Marketing™ represents best-in-class services and technologies in data sourcing and
enhancement, modeling and analysis, data management and optimization–within one client-focused organization.
Our goal is to provide multi-channel marketers with integrated solutions that generate the marketing insight needed
to find, acquire, retain and expand profitable customer relationships. Please call 800.732.3440 or visit
www.accudata.com for more information.