What is data enhancement? Data enhancement is the act of appending your customer data with additional attributes. For example, if you collect your customer’s first name, last name and email address as part of your ‘birthday club’, data enhancement services would include appending that data with additional information, such as that customer’s age, marital status, education level, presence of children in the home, and known lifestyle characteristics, such as hobbies and interests. Data enhancement is a key step in developing a unified customer view so that you can understand your customers in more depth.
Data enhancement is becoming more necessary as the trends for segmentation and personalization grow. AccuData Integrated Marketing’s data append services allow marketers to appropriately segment their messaging and offers as well as to market to consumers in a one-to-one approach. Whether you add powerful demographics and firmagraphics that are ideal for creating segments and personalized communications, or you add telephone numbers and email addresses to honor channel preference, we can help with multi-pass appends for maximum coverage.
Perhaps the most popular data append service is that of updating your current customer file with detailed consumer demographics, such as age, income, marital status, and the presence of children in the home; lifestyle attributes, such as hobbies and interests; and buying behaviors, like those of buying a new home or car; that can be added to your customer file. With AccuData, you can choose from hundreds of attributes for which to perform data enhancement on your loyalty data.
A firmagraphic append includes adding relevant firmagraphics, such as the organization’s industry, NAICS code, structure, annual revenue, size and market segment; as well as contact details, like the company’s location, phone number, web address, job titles, and email addresses, to your existing B2B marketing file. Appending data provides a wealth of information that will enable enhanced messaging and segmentation abilities.
For our phone append service, AccuData utilizes directory assistance data to add telephone numbers to your customer data; B2C and B2B appends are available. The act of updating lists with phone numbers adds an important touchpoint to further enhance your brand’s customer experience.
For our reverse phone append service, AccuData has the ability to locate the contact names and postal addresses that correspond to the telephone numbers you currently have on file. Now, you can reach customers via direct mail as well as by phone for multi-channel campaigns.
AccuData’s email append solution identifies email addresses for your customers and confirms their desire to receive email communications with an opt-in permission email. Appending lists with email addresses allows for enhanced customer communications as well as improved marketing ROI; Email marketing generates a $38 return for each dollar spent.
Our reverse email append service optimizes your email marketing file for multi-channel campaigns with the addition of contact names and postal addresses. Now, a simple email list provides the opportunity to better personalize your communications and reach your prospects and consumers through additional channels.