AccuData Integrated Marketing

Mailing Lists: Targeted Consumer & Business Mailing Lists, Email Address Lists for Improving Sales Leads & Your Business

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Products & Services / Data Resources / Family Ties

Family Ties

At-a-glance

The Challenge

  • Inability to target or appropriately communicate with your prospects - or customers - extended family members
  • Lack of an acquisition tools or database resources that go beyond information at the individual, account or household level
  • Limited growth potential without sources for new prospects

The Need

  • Need tools to reach new, high-propensity prospects, including primary targets and their most powerful influencers
  • Access to databases that maintain more than a current snapshot of household information
  • Recognize generational associations in spite of subsequent moves or name changes
  • Find a way to piece together past household data, such as ages, gender and last names to find extended family members

The Benefits of Family Ties

  • Enables companies to reach highly responsive audiences that were previously untargetable
  • Allows companies to recognize and market to previously unknown family relationships within a customer base
  • Improves campaign performance by reaching high-propensity prospects

Family Ties: Finding prospect relationships that extends beyond the traditional family

Being able to recognize customer and prospect relationships that extend beyond the traditional definition of a household is often difficult. This is because most marketing databases gather only individual, account or household information.

Yet, the influence that an extended family member can have on the purchasing decisions of your customers and prospects is often significant. This situation – particularly the lack of acquisition tools to help recognize and appropriately communicate with these high value stakeholders – has prevented many marketers from expanding their markets.

Influencing the influencers

The key to addressing this challenge is to reach extended family members that often make decisions that impact not only themselves, but other generations as well. Whether it is grandparents who invest in college savings for their grandchildren or adult children making long-term care choices for their parents, these extended family members are an important target for marketers. However, until recently, these influencers have been virtually unreachable.

That’s why AccuData offers the Family Ties customer acquisition tool. It helps companies accurately and appropriately reach extended family members who may be involved in the purchase decisions of products and services – such as life insurance, education savings, and estate and inheritance planning services.