National Auto List

At-a-glance

The Challenge

Increased competition from smaller, less expensive and more fuel-efficient imports
Lack of data regarding new, rapidly emerging consumer vehicle segments
Need alternative strategy, since traditional data sources are no longer viable

The Need

Access a single, broad-based consumer auto database that ensures the highest level of accuracy
Gain a better understanding of the characteristics of new market segments
Ensure full compliance with consumer data legislation

The Benefits of the National Auto List

Provides the nation's most comprehensive source of consumer auto data
Ensures the highest degree of data accuracy with monthly updates and triple verification
Meets all DMA privacy and security compliance requirements
Boosts marketing effectiveness by providing valuable insight into changing automobile market

National Auto List: The nation’s largest consumer auto database

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In the past few years, global markets have faced a major financial downturn. Fuel prices have risen. And, the automobile market has become even more fragmented with an increase in competition from smaller, cheaper and more fuel-efficient imports from Japan and Europe.

All of this change has significantly complicated the job of the automobile marketer – particularly with the need to ensure full compliance with consumer data legislation such as the 1994 Driver Privacy Protection Act and the Shelby Bill Amendment. For years, both laws have forced marketers to search for new ways to reach consumers, since they can no longer use compiled DMV data without the auto owner’s consent.

More Data, More Opportunity

AccuData offers clients the Compact National Auto List – the nation’s largest consumer auto database. With over 165 million vehicles – including automobiles, motorcycles and boats – the file uses a highly accurate, broad-based approach to compile data from a proprietary collection of after-market auto services, such as insurance, warranties, vehicle maintenance, driver statistics, manufacturer promotions, title services, online sources, parts providers and public records.

The Compact National Auto List is compiled specifically for each owner or user of the vehicle and provides significantly more information than data provided at only the “zip+4″ level, as is the case with other auto data providers. The Compact National Auto List gives marketers a much more effective way to target and reach qualified car buyers.