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Database Marketing

Identify and Bridge the Gaps in Your Marketing Initiatives

By understanding your customers’ needs and buying habits, AccuData Integrated Marketing can help you identify your ideal customer and find prospects that fit that profile. Our custom database solutions help create the unified view you need to understand your customers’ unique journeys.

Designed by direct marketers for marketers, the AccuData suite of cutting-edge technology solutions delivers fast, flexible and scalable database management systems. Our experienced consultants are available every step of the way to help you plan, analyze, and increase the effectiveness of your marketing campaigns. See how our solutions bring instant access to your customer data.

Let’s talk about database solutions…

What is Database Marketing?

Database marketing is the collection and analysis of customer data that is used to create personalized, data-driven customer experiences. Database marketing can also be used to identify and attract potential customers. Marketing databases typically include first-party data such as customers’ names, transaction history, emails, addresses, phone numbers, customer service calls, or other types of information that companies commonly collect.

What Types of Companies Use Database Marketing?

Many different companies and industries make use of databases to develop effective marketing strategies. Restaurants, hotels, marketing agencies and many others benefit from employing database strategies to reach consumers and identify potential new purchasers. Businesses with loyalty programs or that generate lots of customer data benefit the most from using database marketing techniques.

If you’re not sure that marketing database technology is something you need, talk to our data experts to find out more about creating a database marketing program or finding a different solution to help you reach your goals.

What Do Marketing Databases Accomplish?

Databases can be used to segment customers based on their unique journeys, help create personalized messaging relevant for past actions customers have taken, and for a variety of other marketing tactics. When you want a unified customer view or a better way to personalize your marketing efforts, database strategies make it simpler.

A custom-built database can help you integrate different parts of your company data and customer demographics to enable you to get better results. While marketing databases can’t solve every problem, they make it easier to fully understand the customer journey and deliver your messages to the right audience at the right time.

Here are some examples of problems that database solutions can help you solve:

  • Deciding where to send out information in a direct mail campaign
  • Segmenting your customers based on transaction history, age, gender or other information that you feel is important
  • Identifying opportunities to create and send more personalized messages to your existing customers or prospects
  • Implementing loyalty or rewards programs to encourage further buying
  • And much more

Database strategy can help you achieve the marketing results you’re looking for, so let’s talk about what it can do to help you!

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