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Database Marketing Approach

Let AccuBase Work For You

AccuBase is a fully customized, scalable database solution that provides you with a unified view of your customers and prospects. It enables you to:

  • Funnel all your marketing efforts into one database that captures and collects your customers’ information. Compile lead information and purchasing history, while cleansing and adding data such as consumer or business attributes to those records.
  • Use the information stored in your database to create profiles of your customers to better segment which advertising message should go to which customers.
  • Obtain an on-demand unified view of all marketing campaigns and customer records that allow you and your marketing team to create reports on the fly for better campaign insights.
  • Adjust your next marketing campaign using the information obtained from those reports to better direct your email, direct mail, mobile, and telephone marketing efforts.

See How It Works

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