What Are Predictive Analytics?
Predictive analytics go beyond that of a basic profile. They are used to model your current database. This model determines how two or more groups of customers are similar or dissimilar. For example, Buyers vs. Non-Buyers or Responders vs. Non-Responders.
AccuData offers three levels of predictive analytics to best fit your marketing needs: Response, Predict, and Custom.
Marketers often look for a quick and economical way to develop a targeted prospecting universe. AccuModel Response uses specific data from your customer list to build a series of different solutions. It compares the outcomes to create an automated report that identifies the differences between two types of customers such as responders and non-responders, renewals and cancels, and paid and unpaid customers. Use this model to identify the key differentiators of your best customers then use those differences to find more prospects that are most likely to respond to your offers, make purchases, renew subscriptions, etc. Download AccuModel Response solution sheet.
When trying to target the most responsive prospects for your particular message, AccuModel Predict uses a state of the art modeling process that builds hundreds of smaller models. These models are then blended to create the best solution for your prospecting universe. AccuModel Predict relies on one of our data scientists to help you understand what makes your customers unique on a key activity like response, renewal, or payment. Key findings are detailed in both a comprehensive report that shows you why customers do what they do, and a consultative session to answer any questions you might have. A scoring solution is included which can be used for data list orders.
Sometimes, targeting messages or offers to a specific client need can be challenging. AccuData can help by conducting a thorough data discovery process led by one of our data scientists, and creating an algorithm tailored to your specific needs. Our most advanced solution, AccuModel Custom, relies on a blend of customer transactions and appended demographics information to help target a specific desired behavior within your customers for valuable cross-sell/upsell opportunities.