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Smart Data: Marketing to Seniors

While a lot of attention gets paid to the up-and-coming Millennials, Baby Boomers still represent a significant share of the market. Using smart data processes and selections, you can make your marketing to seniors to effective as your target this generation about different services and products. Medicare Open Enrollment Medicare Open Enrollment season will be […]

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Is Your Privacy Really in Danger?

A glance at Amazon reveals a list of buying suggestions selected just for you; an email you receive shows blog content that interests you; a video ad plays between shows you’re streaming on Hulu and it matches your interests – and data is behind it all. Whether consumers realize it or not, we benefit in […]

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email marketing communications

Are you the brand that only reaches out when you want something?

Email marketers can take some advice from Dear Abby: Don’t allow your brand communications to be one-sided. Just as a relationship needs give and take, so should your email marketing communications with your customers. While attending the Email Evolution Conference on April 5-6, one of the key takeaways I received is that there are five […]

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Maintain Clean Data and Avoid Losing Money

Whether you call it data hygiene, data cleansing, database maintenance or some other term – marketers know the value of data lies in its ability to reach your core audience. Bad data literally costs money, with companies losing 12% of revenue annually due to: incorrect strategic decisions loss of productivity marketing dollars lost reduced credibility […]

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customer experience

4 Ways the Digital Transformation is Enhancing Customer Experience

The digital landscape may appear like rugged terrain these days, but the brands that get it right are taking their customers on a journey to new heights. In 2018, it’s all about customer experience (CX). Here are 4 examples of savvy restaurant and retail brands using new digital technologies to enhance the customer journey: 1. […]

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