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How to Combine Print and Digital Marketing

To really get the best results for any marketing campaign, an approach which combines print and digital marketing is best. Multi-channel campaigns are more likely to reach a prospective customer at the right time and place for them to want to make a purchase. Additionally, prospects are more likely to convert when you use follow-up […]

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Business looking at data on computer

Everything You Need to Know about Marketing Automation

Marketing automation is a tool in any marketer’s toolbox that can give great results. However, you need to find the right platform to use and dive into your own customer’s information in order to implement this in the best way. Automation also makes it easier for marketers crunched for time, as more emails are sent […]

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data-driven marketing strategy

5 Things You Need for a Successful Data-Driven Marketing Strategy

Data-driven marketing is more than just a buzzword, and many marketers think they should implement this strategy. But, what do you need and how can you get started? It’s not hard to get a data-driven marketing strategy going once you know the most important steps to take. By reviewing the 5 items below, you’ll learn […]

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10 Tips for Designing Effective Emails

Many marketers choose email when they want to achieve better ROI, but designing effective emails can be a challenge. While there are lots of different tactics you can use to increase your results from email, there are some strategies you should always keep in mind. Use these tips for designing effective emails before sending your […]

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5 Ways Emerging Tech is Changing Marketing

5 Ways Emerging Tech is Changing the Marketing Landscape

In the recent Consumer Electronics Show (CES), the internet of things (IoT) was a highlight along with wearable technology. While there are unique opportunities on the horizon for savvy marketers, there are also challenges ahead with emerging tech. How will we go about using windshield space as reality for ad spends? Is there a way […]

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