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Grown Up Marketing: Data-driven decisions a no brainer

I decided fairly early on in life (if high school can be considered “early on”) that I wanted to be a marketer when I grew up. After graduating college, I landed my first job at a local cable provider. Let’s just say that it was long before the days of email and the Internet. I […]

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Top Marketing Challenges Revealed

What are some of the greatest barriers to success that marketers face?  Hundreds of AccuData  Integrated Marketing customers responded to a recent survey asking them to list their clients’ biggest marketing challenges. Identifying new prospects for lead generation ranked highest among the challenges with 33% of respondents listing it as their toughest task.  Here are […]

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8 Proven Email Marketing Best Practices

A number of factors can affect not only the deliverability of an email campaign, but also its effectiveness and conversion rates.  AccuData Integrated Marketing’s team of experts understands how to optimize your email campaign to maximize its overall success. Here are a few best practices to consider when getting ready to add email campaigns to […]

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Data Silos Can Stymie Your Marketing

In a prior life, I worked for a company that had a fairly large marketing department that became notorious for building silos within each department. It seemed as if the print team was unaware of what the digital team was working on, and the communications team was removed from the research and analytics team.  I […]

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How to Avoid Data Paralysis

I consider myself good at making tough decisions, but when faced with a deluge of conflicting information from a variety of sources, it can sometimes be difficult to discern a clear course of action. Even choosing a new restaurant can be daunting if you seek input from everyone who’s visited the restaurant with opinions about […]

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