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4 Cool Takeaways from the Email Design Conference

Last month, AccuData sent my colleague and I (we are part of AccuData’s group of email design experts) to the Email Design Conference presented by Litmus in Boston to continue our education in the evolving realm of email marketing. Since I’m a cool person, I’m going to share the top 4 things that I found […]

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Business looking at data on computer

6 Secret Weapons to Improve Marketing ROI

According to the 2016 MarTech Data Report, data issues are key blockers preventing companies from achieving optimum marketing ROI for their initiatives. The basic issue of data hygiene inhibits ROI for many marketing campaigns and precludes using segmentation and customer profiling as effective marketing strategies. In fact, 50% of the 400+ marketers that responded to […]

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5 Ways to Use Facebook Custom Audiences to Build Traffic and Generate Leads

Facebook advertising is in high gear! It’s quickly becoming one of the most effective channels for driving site traffic and generating leads. However, choosing the right audience based on your goals can often be a daunting task for even the most seasoned marketer. For a true multichannel customer-centric approach, deliver your Facebook ads to the […]

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Why Social Marketing is Critical in 2016

When I first started in marketing, social media didn’t exist.  Even 10 years ago, social media seemed to be an unproven way of interacting with an audience that I wasn’t sure was there or interested. Now, the landscape is completely different. More than 2.2 billion people use social media, making it the marketing channel with […]

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Achieving Data-Driven Marketing GOLD

From improved lead generation to powerful branding, winning marketing campaigns help organizations exceed their goals. In this highly competitive arena, marketers must understand how to overcome hurdles to achieve success. The best marketing programs empower sales teams while balancing data with creativity. View our infographic to see how data-driven marketing can boost results and turn […]

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