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5 Ways to Use Facebook Custom Audiences to Build Traffic and Generate Leads

Facebook advertising is in high gear! It’s quickly becoming one of the most effective channels for driving site traffic and generating leads. However, choosing the right audience based on your goals can often be a daunting task for even the most seasoned marketer. For a true multichannel customer-centric approach, deliver your Facebook ads to the […]

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Why Social Marketing is Critical in 2016

When I first started in marketing, social media didn’t exist.  Even 10 years ago, social media seemed to be an unproven way of interacting with an audience that I wasn’t sure was there or interested. Now, the landscape is completely different. More than 2.2 billion people use social media, making it the marketing channel with […]

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Achieving Data-Driven Marketing GOLD

From improved lead generation to powerful branding, winning marketing campaigns help organizations exceed their goals. In this highly competitive arena, marketers must understand how to overcome hurdles to achieve success. The best marketing programs empower sales teams while balancing data with creativity. View our infographic to see how data-driven marketing can boost results and turn […]

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Grown Up Marketing: Data-driven decisions a no brainer

I decided fairly early on in life (if high school can be considered “early on”) that I wanted to be a marketer when I grew up. After graduating college, I landed my first job at a local cable provider. Let’s just say that it was long before the days of email and the Internet. I […]

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Top Marketing Challenges Revealed

What are some of the greatest barriers to success that marketers face?  Hundreds of AccuData  Integrated Marketing customers responded to a recent survey asking them to list their clients’ biggest marketing challenges. Identifying new prospects for lead generation ranked highest among the challenges with 33% of respondents listing it as their toughest task.  Here are […]

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