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Data Silos Can Stymie Your Marketing

In a prior life, I worked for a company that had a fairly large marketing department that became notorious for building silos within each department. It seemed as if the print team was unaware of what the digital team was working on, and the communications team was removed from the research and analytics team.  I […]

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How to Avoid Data Paralysis

I consider myself good at making tough decisions, but when faced with a deluge of conflicting information from a variety of sources, it can sometimes be difficult to discern a clear course of action. Even choosing a new restaurant can be daunting if you seek input from everyone who’s visited the restaurant with opinions about […]

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Multi-channel Marketing is Not Just a Catch Phrase

How many licks does it take to get to the center of a tootsie pop? How many advertising messages does someone need to be exposed to before they take action? I think I can safely say this is an age old question. Why? Because way back in 1885, Thomas Smith, a London businessman, wrote a […]

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Prevent Bad Email Addresses from Costing You

If you’re confident that your email address database is clean, you’re probably kidding yourself.  Not only does email data decay at a faster rate than postal data, it’s often laced with SPAM traps and invalid addresses that could even damage your brand’s reputation if you try to send to those addresses. One of the things […]

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Roi Reporting

It’s Like Déjà vu All Over Again

Yogi Berra once said, “the future ain’t what it used to be.” While I laugh every time I repeat that accidental wisdom from the late Yankees legend, it does point out the importance of understanding and even predicting the future. For data-driven marketers, we seek to better understand our best customers in order to not […]

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