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5 Tips for Email Marketing Success

Email marketing is both a cost-efficient and responsive way to reach new leads and customers. It is also a key component of a recommended multi-channel marketing strategy. However, email marketing can quickly turn sour if it is not done correctly Below are 5 tips for making your email marketing to prospects much more effective: 1. […]

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Create High-Converting Campaigns with Digital Channels

Stepping off into unknown territory is never easy, and for many traditional printers it’s fair to wonder if you even really need to start offering digital options for your clients. After all, you’re delivering good results and doing what you do best, so what’s the big deal – right?  While mail isn’t going anywhere (despite […]

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5 Ways To Use Digital Retargeting

Digital retargeting is a great tool for any marketer wanting to achieve better response rates. By adding digital display advertising to your campaigns, you increase your chances of conversion. The Data and Marketing Association says that it takes between 7-13 touches for a prospect to convert, so don’t overlook this proven strategy for increasing revenue. […]

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RETAILmageddon

Retailmageddon

The Retailmageddon is upon us. Or is it? In 2017, U.S. retailers have opened, or plan to open, 1,326 more locations than they will be closing, according to IHL Group’s Debunking the Retail Apocalypse report. When you add in restaurants, the increase jumps to 4,080 new openings in 2017 with another 5,050 planned in 2018. […]

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The 3 Things Marketers Must Do to Win at Lead Generation

Strong inbound lead generation drives new customer acquisition, which is critical for most companies. Are you meeting your current revenue and lead generation goals? Marketing success frequently is measured by the number of leads that convert into actual sales. In order to develop a killer lead generation, marketers need these three essential elements to succeed. […]

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