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Gen Z

Engaging Millennial and Gen Z Audiences

Does your Messaging Change for Each Generation to Ensure Engagement? As generations shift, it is essential that retail and restaurant marketers stay up on the latest trends to understand what each generation demands. While tailoring messages to each generation can be a challenge, it also can be highly rewarding in terms of profitability and marketing […]

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Why No One Really Needs Big Data for Marketing

When you picture “big data” what do you see? In my mind’s eye, it’s basically a giant, terrifying maze. The information is everywhere and none of it can be used. I know I’m not alone in this thinking because time and again surveys have shown that managing data is a problem for marketers. Even as […]

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The Complete Guide to Marketing Lists

It’s easy for marketers to get locked into the mindset of thinking that just any list will do the trick. However, using different types of data for different offers can help you reach the best prospects possible. In this post, we’re going to cover five different types of data you can access to create a […]

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360 degree view

Real-Time Marketing vs. Right-Time Marketing

Marketing blogs are abuzz with the idea of marketing in real-time, as in responding to prospects and customers at the precise moment they take an action: submitting a form on your brand’s website, commenting on a social media post, or responding to an email offer. Automation makes this easier, yet only 7% of marketers admit […]

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Are Robots the Future of Marketing?

Marketing is colliding with emerging technology at a rapid pace, and as this happens there’s growing concern – are the machines going to take over? In all likelihood, yes. However, the machines will take over the jobs that we’re not as good at anyways; things like understanding analytics might get a boost from machines. The […]

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