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Prevent Bad Email Addresses from Costing You

If you’re confident that your email address database is clean, you’re probably kidding yourself.  Not only does email data decay at a faster rate than postal data, it’s often laced with SPAM traps and invalid addresses that could even damage your brand’s reputation if you try to send to those addresses. One of the things […]

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Roi Reporting

It’s Like Déjà vu All Over Again

Yogi Berra once said, “the future ain’t what it used to be.” While I laugh every time I repeat that accidental wisdom from the late Yankees legend, it does point out the importance of understanding and even predicting the future. For data-driven marketers, we seek to better understand our best customers in order to not […]

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“Should You Break Up with Me?”

The subject line “Should You Break Up with Me?” caught my eye as I scanned through my emails. What could this possibly be? I recognized the sender and realized it was from an email subscription I signed up for some time ago, but haven’t really looked at any emails in the past few months. Did […]

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Are We There Yet?

It is a ubiquitous inquisition, the current state looking forward to the anticipated or desired state: Are we there yet? From the time we’re children we learn to look forward in this way, and in the process we’re likely also all exposed to little truisms like “Getting there is half the fun,” or “Stop kicking […]

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Talk to Me Like You Know Me

What produces the best marketing results in today’s sphere of ever-connected consumers with shorter attention spans than ever?  Talk to me like you know me, give me content I’m interested in and offers that resonate. But that’s easier said than done. Even if I’ve purchased from a retailer numerous times, how well do they really […]

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