Oct 17
Most small to mid-sized businesses would agree that it’s much easier and less costly to grow a business using existing customers, than it is to go out and acquire new ones. This challenge is not…
Jul 30
The “Law of 29″. The unwritten law that marketers use, which involves the belief that an average “prospect” will not turn into a client until they’ve viewed a marketing message at least 29 times. While…
Jul 19
Today’s consumers lead multi-channel lives. They’re on their Smartphone checking email, reading a magazine, on their desktop surfing the web. As a result, it’s important for businesses to engage in multi-channel marketing. Combining email, print,…
Jul 13
Anyone who works in the automotive industry is likely pleased with the strong pace of recent sales, which is a real milestone in auto industry recovery. However, there are still hurdles such as fluctuating gas…
Jun 12
I frequently hear digital and new media evangelists compare direct mail to a dinosaur. Well that dinosaur is still alive and kicking – and extremely important. Direct mail has vital role in getting a brand’s…
May 24
Show that you are a value-added solution, not just a commodity. With over 20 years in human resources, I’ve interviewed my fair share of applicants. I recall one instance when I interviewed a person with…
May 8
Auto analysts recently announced that after a four year roller coaster ride, new-vehicle sales in the United States soared in the first quarter of 2012. With lower interest rates supplies are back to where they…
Apr 11
Live out your imagination, not your history. – Stephen R. Covey Continuing to grow in your professional life is as simple as reading the 7 Habits of Highly Effective People. But to continue to learn…
Apr 2
Whether it’s for work, pleasure, or both, people spend significant amounts of time in front of their computer screens. Since one of the top activities that make up this time is email related, it’s important…
Mar 19
Do it for the right reasons and get great results. Corporate social responsibility has come a long way over the years, with community outreach and sustainability becoming standard practice for most well-known businesses. Companies like…
