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The Reseller’s Secret to Profitability and Growth

With the unrelenting challenges of fluctuating economies and ever-changing marketing trends, it’s imperative for data resellers such as printers, mail houses, direct marketers, and advertising agencies to stay competitive and up to date. AccuData Integrated Marketing understands the importance of resellers staying relevant and ahead of their competition to meet the needs of their clients. […]

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The Harsh Reality of Your Data

I’ve been to Vegas, Atlantic City and a few other casinos across the U.S., but I’m definitely not a big gambler. I’ve rolled some dice, said “hit me” a few times and pulled my fair share of one-armed bandits in my day.  But as of today, I haven’t been able to retire on my winnings. […]

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How You Can Avoid Roadblocks to the Inbox

The weather outside might be frightful this winter season, but nothing could be scarier for marketers than having unkempt customer and prospect email addresses. Okay, that’s a bit of a stretch, but it’s certainly a reason for concern. The condition of your email data files has a big impact on your marketing ROI, and you […]

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Generational Marketing Isn’t Like Pulling Teeth

My dentist’s office confirmed my recent dental appointment not once, not twice, but FOUR times! A postcard I filled out during my last visit arrived in my mailbox a week before the appointment. Two days prior, I received a voicemail. A reminder email was delivered the day before, and then finally a text to confirm […]

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Can We All Just Get Along?

No, I’m not talking about world peace. Even though it’s definitely needed and could save all of human kind and the planet, but let’s stay on track here. Peace, however, is part of the topic, and the question is: can there be peace between email and direct mail? Both of these brilliant tools are highly effective […]

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