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What Every Marketer Needs to Know About Verizon’s Email Deactivation

And how to ensure you don’t lose contact with your customers You may be aware that Verizon announced in late 2016 that it had decided to shut off its email business. Thousands of consumers with verizon.net email address have been notified that they need to choose whether to retain their email address or switch to […]

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3 Reasons Why You Need To Use Print For Marketing Campaigns

With an increasingly digital-friendly world and the Internet of Things expanding, it might start to seem like a marketer’s work is all online. However, since the creation of the first printed pages, paper has influenced world history – and printing isn’t going out of style yet. As both an addition to a robust digital and […]

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How to Avoid Marketing to the Deceased

Nothing can be more jarring for a person than finding a marketing offer neatly labeled and addressed to a deceased family member, and naturally no sane marketers want to send out mail to a person who is no longer with us. Still, sometimes it happens. It can leave consumers feeling understandably upset, and with a […]

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Missed SXSW? Check Out These 5 Promising Marketing Ideas

At 2017’s South by Southwest event in Austin, Texas, new marketing strategies were on display. From virtual reality, to escape room experiential marketing, there were tons of buzzworthy marketing ideas presented – along with some older, but noteable strategies for connecting with consumers. If you didn’t make it to SXSW, take a look at these […]

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How to Combine Print and Digital Marketing

To really get the best results for any marketing campaign, an approach which combines print and digital marketing is best. Multi-channel campaigns are more likely to reach a prospective customer at the right time and place for them to want to make a purchase. Additionally, prospects are more likely to convert when you use follow-up […]

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