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Reaching Voters Across Generations

It’s election season! While the primaries are now past, general elections are coming up quickly in November – and knowing how to reach voters is half the battle. No matter what side of the aisle your candidates sit on, the data supports using digital channels to reach voters. See the infographic below for more tips […]

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Smart Data: Engaging Voters for Elections

The biggest factors involved in United States voter turnout are education, age and wealth. While younger voters are less likely to show up at polls, older and wealthier individuals do turn out at election time. It’s also more likely that the person in the poll station next to you has an advanced degree than a […]

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5 Ways to Grow Revenue – Without Selling a Marketing List

While providing postal data and marketing lists is the bread and butter of many businesses, there may be room for increasing revenue at your company by expanding what you offer. Not only will you see increased results from campaigns that offer multiple ways for consumers to interact, but you also get the added benefit of […]

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Smart Data: Marketing to Seniors

While a lot of attention gets paid to the up-and-coming Millennials, Baby Boomers still represent a significant share of the market. Using smart data processes and selections, you can make your marketing to seniors to effective as your target this generation about different services and products. Medicare Open Enrollment Medicare Open Enrollment season will be […]

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Is Your Privacy Really in Danger?

A glance at Amazon reveals a list of buying suggestions selected just for you; an email you receive shows blog content that interests you; a video ad plays between shows you’re streaming on Hulu and it matches your interests – and data is behind it all. Whether consumers realize it or not, we benefit in […]

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