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When Good Mailing Lists Go Bad

As much as we don’t like to admit it, good mailing lists — well-targeted, high-quality mailing lists — go bad. Understanding the causes behind increasing inaccuracies and decreasing responses can help you navigate common roadblocks and lead you toward campaign success. Issue One: List Decay Frankly, mailing lists begin to decline in quality the moment […]

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AccuData’s ALS Ice Bucket Challenge

We were nominated by Gregory Demetriou of Lorraine Gregory Corp to complete the ALS Ice Bucket Challenge… and we accepted! In addition to accepting the challenge, AccuData will be making a donation to the Lee Memorial Health System ALS Clinic. In order to pay it forward, we’d like to nominate a few other friends to […]

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Roi Reporting

Achieve Better ROI and Create Solutions with a Predictive Model

From telecoms to finance, e-commerce to government, a predictive model is being utilized across various sectors to tackle all kinds of business problems. Companies that have yet to benefit from this practice need to examine the ways in which they can do so. For example, AccuData worked with an ad agency to help its client, a […]

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Guy Reading Cell Phone

There’s Nothing Wrong with Teasing in Predictive Analytics

We have some national clients that are relatively new to applying predictive analytics models to their marketing campaigns. It is not uncommon to observe them pre-deciding markets without considering regional cultures. Consequently, their marketing efforts often excel in some markets and don’t do so well in others. How do we handle this? The starting point […]

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puzzle pieces

How to Complete a Puzzle that Has Missing Data Pieces

As you know missing data is a problem for statisticians.  It is analogous to having missing pieces of a puzzle – you kind of know the full picture but you’re forced to somewhat guess at what the missing pieces might look like.  In the purest sense, records with missing data would be eliminated.  In the […]

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