May 8
Auto analysts recently announced that after a four year roller coaster ride, new-vehicle sales in the United States soared in the first quarter of 2012. With lower interest rates supplies are back to where they…
Apr 11
Live out your imagination, not your history. – Stephen R. Covey Continuing to grow in your professional life is as simple as reading the 7 Habits of Highly Effective People. But to continue to learn…
Apr 2
Whether it’s for work, pleasure, or both, people spend significant amounts of time in front of their computer screens. Since one of the top activities that make up this time is email related, it’s important…
Mar 19
Do it for the right reasons and get great results. Corporate social responsibility has come a long way over the years, with community outreach and sustainability becoming standard practice for most well-known businesses. Companies like…
Mar 14
You may have heard that The U.S. Postal Service recently unveiled a profitability plan it hopes will reduce its annual costs by more than $22 billion by 2016. While the USPS faces a host of challenges…
Dec 19
Budget season is upon us. With a rapidly changing media landscape, many marketers are re-evaluating how they allocate their marketing dollars. How is your budget changing for 2012? Will you take back TV dollars? Spend on…
Nov 28
Did you know that the third Monday in December is usually the busiest mailing day of the year? And that the Post Office™ will deliver over 20 billion pieces of mail this holiday season? Direct…
Nov 21
Do you include direct mail in your marketing mix? Are you planning on sending more direct mail in 2012? With the USPS announcement of the postage hike effective January 22nd, 2012 a number of large…
Nov 14
Paid, earned and owned media: It’s become the mantra for marketing these days. Still many marketers aren’t sure how to bridge the gap and have them work together. Everyone understands the traditional marketing roles, but…
Nov 3
Trust is possibly the single thing that will keep a customer coming back. It’s important simply because many business services and products involve longer client relationships typically built up with a salesperson. If used correctly,…
