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Next Level Targeting is here with Competitive Spend Data

Are you targeting prospects with the highest potential to spend? If you are targeting prospects on demographic data alone, you probably are not targeting the right universe. Even lifestyle targeting, like using interest data (e.g., avid Pinterest user) and trigger data (e.g., new home buyer), is not as powerful as the newest data available: Transaction-Level […]

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A Day in the Life of My Email Inbox

Like most people, my email inbox is flooded with newsletters, ads and emails from strangers all competing for my attention. The senders are hoping that a clever subject line will catch my attention and motivate me to open the email. And then, the holy grail would be if something in the body of the email […]

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Loyalty vs. Acquisition Strategies

You understand the importance of building brand loyalty. You probably ascribe to the 80/20 rule: that 20% of your customers account for 80% of your sales. You may even have a robust loyalty program that includes a mobile app that tracks dollars spent and sends targeted offers based on past purchases. But are your most […]

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The Digital Takeover is Still Underway

Digital channels are buzzing recently as advertising spends increase and digital leaders create new strategies to entice customers. Many marketers are increasing budgets to include more digital spend, so it’s important to understand the types of advertising available and how you can take advantage of these outlets. Let’s take a look at how brands are […]

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Why The World Would End Without Mail

Try to image for a minute a world without birthday cards from distant relatives or even worse – a world without faithful Amazon deliveries right to your door. Or, for that matter, a world without grocery deliveries right to your door. Yikes! Maybe it wouldn’t really be the end of everything, but I think we […]

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