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Case Studies

Client challenges. Breakthrough Solutions. The AccuData Partnership.

Direct marketing case studies: challenges faced…results achieved.

Declining response. Higher acquisition costs. Inadequate customer data. Smaller budgets. We work with direct marketing challenges like these, and many others like them, every day.

When you partner with AccuData®, you get more than leading-edge products, services and technology. You get the best advantage of all: breakthrough thinking paired with a 20-year track record of solving the toughest acquisition, retention and ROI challenges for thousands of firms.

If you have any questions or want to find out how you can enjoy rewarding results like these, give us a call at (800) 732-3440 or email AccuData. Our team is ready right now to listen carefully to your objectives and partner with you to achieve them.

By Industry

Advertising Agency Case Study – Telecommunications Client

AccuData® helps an advertising agency defend a key account, helping the agency retain $10 million in revenue.

Advertising Agency Case Study – Health & Fitness Client

AccuData® works with an advertising agency to help its Client, a nationally known health and fitness franchisee, to increase response rates by over 100%.

Advertising Agency Case Study – Home Services Client

AccuData® uses SnapShot by AccuData® and Express Model solutions to help an ad agency improve its client direct mail response rates of 140%.

Advertising Agency Case Study – Health Care Client

AccuData helps an advertising agency develop a key account, assisting the agency win a $6 million pitch to direct mail marketing services and e-commerce technology.

Healthcare Case Study – Medicare Insurance

AccuData helps Medicare insurance company expand target universe by 20% while significantly increasing direct mail response rates.

Restaurant Case Study – Casual Dining

A leading national casual dining chain uses Facebook® e-coupon strategy to deliver nearly 430,000 new customers in two weeks.

Restaurant Case Study – Casual Dining

A leading national casual dining chain increases direct mail response rates by 300% and drives store traffic with a targeted direct mail strategy, discarding previous carrier route ‘saturation’ approach.

Restaurant Case Study – Casual Dining

AccuData helps a leading national pizza chain acquire and defend customer relationships by increasing new mover mailings by 20%.

Insurance Case Study – Life Insurance

Life insurance company launches targeted cross sell program and significantly exceeds its goals of acquiring high value accounts.

Printer Case Study – Full-Service Printer

AccuData helps multi-national printer increase print-to-mail orders by 20% after combining print-on-demand and list purchasing services.

Cable & Telecom Case Study – Wireless Broadband

Mobile Internet Service Provider uses AccuData’s regional models to increase response rates by as much as 118%.

Cable & Telecom Case Study – Wireless Broadband

AccuData uses predictive modeling to help top wireless communications provider up-sell and cross-sell their way to new cross adds per month, while reducing churn.

Cable & Telecom Case Study – Wireless Broadband

AccuData helps wireless broadband company maintain gross add momentum by expanding its targetable universe by 23% while increasing direct mail response rates.

Cable & Telecom Case Study – Satellite Internet

Satellite internet provider expands marketable geography by 100% and identifies ‘likely-to-buy’ households with predictive modeling.