Data Hygiene Eliminates Undeliverable Records

A hearing aid conglomerate made up of several national brands had an acquisition database of more than 2.9 million consumers age 65 and older. Prior to the onset of their semi-annual campaign, they needed a reliable method of reviewing the data for inaccuracies.

Read the Case Study to find out how AccuData was able to eliminate almost 10% undeliverable records, reducing the overall campaign expenses and maintaining a positive reputation for the client.