A hearing aid conglomerate made up of several national brands had an acquisition database of more than 2.9 million consumers age 65 and older. Prior to the onset of their semi-annual campaign, they needed a reliable method of removing inaccurate data.
Read the Case Study to find out how AccuData was able to eliminate nearly 10% of their records that were undeliverable, thereby reducing the overall campaign expenses and maintaining a positive reputation for the client.