Improve Response Rates with Predictive Modeling

A nationally-recognized health and fitness franchise with 700 stores sought a means to improve response rates in each of their respective markets.

Read the Case Study to find out how this franchise implemented a Predictive Model that looked at more than 200 individual demographic elements to improve response rates by a whopping 100%. Find out how the new strategy streamlined and reduced the costs of the client’s prospect acquisition marketing campaign.