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Database Marketing

Boost Shopper Engagement, Acquire New Customers and Predict Shopping Behaviors

The AccuData Integrated Marketing team of experts helps retailers determine marketing strategies to understand their prospects and shoppers’ buying habits to create an engaging customer experience.

From building strong brands to understanding your audience, AccuData can help retail marketers leverage direct mail and digital tactics.

Guide: The Essential Guide to Data-Driven Retail Marketing

Discover insights into how AccuData Integrated Marketing has helped other retailers optimize their marketing strategies.

Learn more about:

  • 5 Solutions to Get the Most Out of Your Database
  • Leveraging Segmentation to Promote Engagement
  • Understanding Millennials and Their Shopping Habits
  • Delivering Content Digitally to Attract Shoppers

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Case Studies

Infographic: The Harsh Reality of Dirty Data

More than 25% of the average customer database records are inaccurate. If you want to be successful with direct marketing and continue to drive sales, you must ensure that your lists are current. Not only does email data decay at a faster rate than postal data, it could even damage your brand’s reputation if you try to send to invalid addresses.
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