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Retail Marketing Solutions

Boost Shopper Engagement, Acquire New Customers and Predict Shopping Behaviors with AccuData’s Retail Marketing Solutions

In an omnichannel world, it is becoming increasingly difficult for retail marketers to make sense of all of their customer data. Partnering with a data-driven marketing agency like AccuData for robust retail marketing solutions ensures that you can finally use your customer data to make smarter marketing decisions, optimize marketing spend, and boost revenue.

AccuData’s comprehensive retail marketing solutions involve a simple, 4-step process. First, our marketing experts fix errors and enhance your loyalty data with demographics and lifestyle information so you can better understand your current customers. Second, our retail marketing experts apply sophisticated analytics to identify your ideal prospects. Third, we help you develop multichannel marketing campaigns, including offline and online tactics, to reach new customers that resemble your best customers. And fourth, we give you a 360 degree unified view of your customers and prospects with a fully customized database.

To solve modern marketing challenges, the AccuData team of experts helps retailers develop marketing strategies based on a higher level of understanding about their current and prospective shoppers. Our data experts go well beyond assessing transactional data to identify demographic data, such as age, marital status, level of education, homeownership, and presence of children; as well as lifestyle data, like hobbies and interests; and even behavioral data, like social media behavior and online purchase history. Applying science to this data in the form of analytics and modeling to develop buyer personas and predict purchase behavior adds power to our retail marketing solutions in the form of robust online and offline campaigns to reach new customers.

Retail Marketing Solutions Resources

Please take a look at some of our resources developed specifically for retail marketers. Then, contact us for a free consultation on how our retail marketing solutions can benefit your brand!

The Essential Guide to Data-Driven Retail Marketing

Uncover insights into how AccuData Integrated Marketing has helped other retailers optimize their marketing strategies.

Learn more about:

  • The 5 solutions to getting the most out of your database
  • Leveraging segmentation to promote engagement
  • Understanding Millennials and their shopping habits
  • Delivering content digitally to attract shoppers

Download the Guide

The Go-To Guide to Engaging Millennial and Gen Z Audiences

Discover how your retail brand can tap into the $244B+ spending power of these growing demographics.

You’ll learn:

  • The latest restaurant and retail trends sure to engage Millennials and Gen Z
  • The key differences between Gen Y and Gen Z
  • How to leverage technology to engage these tech-savvy audiences
  • How utilizing the latest data-driven marketing strategies can help you acquire, retain and grow the under-36 crowd

Download the Guide

Case Studies

Download the following case studies to see how we have helped other retail brands.

Infographic: The Harsh Reality of Dirty Data

More than 25% of the average customer database records are inaccurate. If you want to be successful with direct marketing and continue to drive sales, you must ensure that your lists are current. Not only does email data decay at a faster rate than postal data, it could even damage your brand’s reputation if you try to send to invalid addresses.

Download Infographic

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