White Papers

"Those who do not learn from history are doomed to repeat it," according to the American philosopher, George Santayana. And while every marketer intuitively knows that it is important to learn from past mistakes, many simply do not know how to begin applying predictive modeling to...

Predictive response modeling isn’t new. By statistically analyzing the demographic and behavioral characteristics of responders to direct marketing campaigns, it is possible to predict the likelihood of response to a future effort at an individual prospect level. This allows the marketer...

More than ever, your customers want to expand their mailing lists, reduce undeliverable mail and improve direct mail response rates. Chances are, you're speaking with potential customers every day. It's simply a matter of asking the right questions to get the conversation going. This...

This report, exclusively prepared by the data experts at AccuData Integrated Marketing™, is designed to help you identify and act on the most profitable leads as defined by your company. The discovery questions and methods outlined here have been tested, honed and proven successful by...

Most often, our customer databases are a direct result of our marketing efforts. So in effect, if we are marketing to red-headed females our customer database is going to contain primarily red-headed females. When prospecting for new business, we look for more of the same. So our list criteria...

In many ways, the rules of creating a great direct marketing program for your customers is a lot like those for any other project: keep things clean and efficient, keep track of the details and do a thorough job. Find out how cleaning, enhancing and filling the gaps in your house file will...

We hope you find -Quick Study: Ways to Jump Start Demand Generation- a valuable resource of tips and strategies to improve your direct mail campaigns. These articles have been written by some of the most admired names in the business to help you improve your business and...

More than ever, you're under pressure to drive more sales without increasing your marketing budget. Finding the leverage points within your target market will help you identify data solutions that will make their campaigns more effective.  Your business model and marketing objectives...

This white paper examines the benefits and limitations of both descriptive and predictive methods, and proposes that best practices in today’s competitive market include a sequential use of both methodologies in a Phase I (define), Phase II (segment), and Phase III (predict) program....