More than 30 years ago, AccuData emerged as a direct marketing company specializing in acquisition marketing. Evolving with the times, our data experts and high-end creative team now produce high-performing, high-converting email marketing campaigns for your acquisition (and loyalty) needs.
Connect with prospective customers using AccuData’s acquisition email marketing services. Continue reading to learn more.
Acquisition email marketing is the process of using email campaigns to grow your customer base. This involves sending emails to prospective customers that are likely to be interested in your offerings and receiving email communications about them.
As your acquisition email campaign progresses, each successive email pushes the prospect closer to conversion. However, it’s not as simple as purchasing an email list and sending out product information.
Successful email acquisition is dependent primarily on two things: a carefully crafted email marketing list and effective email marketing collateral.
The AccuData team can assist with both of these aspects. However, let’s first look at a few best practices that your team can use when conducting acquisition email marketing.
Email list churn, or when recipients on your email list hit the “unsubscribe” button, is a challenge for any email marketing campaign. However, it’s especially challenging when considering acquisition marketing— it’s easy to opt out from communications when you’ve only received one initial, top-of-the-funnel email!
One of the best ways to prevent churn is to build strong email lists to begin with. Here are a few tips to help your team do so:
Send welcome emails immediately. Consider sending an initial welcome email with an opt-out link as soon as you receive your email list.
Make it easy to sign up for your email list. Don’t bury your email list sign-up in the footer of your website. Consider including a quick pop-up as soon as users navigate to your site that presents the opportunity.
Build your list using top data sources. Rather than purchasing generic email lists, invest in a solution that provides custom, targeted prospect lists. For example, with AccuLeads, you can search by hundreds of consumer attributes to craft your ideal audience.
Re-engage your list of disengaged customers. If a prospect is opening your emails less frequently, intervene to prevent churn. Consider sending an email to re-engage them (for example, a “We missed you!” email) and show them that you value their attention.
Respect “unsubscribe” requests. If a prospect chooses to unsubscribe from your email list, respect that decision. Don’t make them jump through multiple hoops to stop receiving emails— respecting their autonomy is key for maintaining your brand’s reputation!
While some brands prioritize having the largest email lists possible, the truth is that long lists full of uninterested readers have little value in the long run. Your goal should be to craft a list of prospects interested in your brand and your email communications, and these tips will help you do that.
Even better, however, are AccuData’s acquisition email marketing services. Continue reading to learn more.
AccuData not only provides the targeted data that builds the foundation for your acquisition campaigns, but also a sharp creative team that’s skilled in crafting enticing email streams. No more purchasing unvetted, mass email lists—instead, access the ideal list of interested consumers for your offering.
AccuData’s acquisition email marketing services include:
High-quality, opt-in email lists. Your team can select from hundreds of consumer attributes to ensure the email lists you’re building are targeting the ideal audience for your business.
Email vetting and approval. We use a rigorous email vetting and approval process to ensure all prospects you’re emailing are interested in the contact. We maintain CAN-SPAM and ANA-guideline compliance.
Creative services. Whether crafting your campaign from the ground up or providing a data-informed perspective, our sharp creative team can create high-performing email marketing creative.
AccuData’s services are customized to meet the needs of each brand we encounter. So, depending on the scope of your brand’s needs, these services could include full campaign management or initial list building.
Our email list building and creative services can be fully customized to meet your business’s unique needs. To learn more, contact the AccuData team today.
In the meantime, explore the following additional resources to continue researching data-driven marketing: