4 Merry Little Marketing Tactics to Engage Holiday Shoppers This Season

With Black Friday promotions extending well into October and predictions of a Cyber Month replacing Cyber Monday, it’s no secret that this will be a holiday shopping season like no other. You need to completely rethink your marketing tactics and fast.

To help you (quickly) spread more holiday marketing cheer this shopping season, we asked our Senior Marketing Strategist, Izzy Perez, for the 4 top marketing tactics to use this year. Here are her answers:

Direct Mail

41% of Americans look forward to checking the mail every day, making direct mail the perfect channel to impress potential customers with personalized promotions. Direct Mail is even embraced by Millennials, with 57% having made purchases based on direct mail offers. Direct mail is tangible, which makes it more easily remembered and therefore attributed to higher response rates.

Email Marketing

If you want your holiday sales season to be merry and bright, implement email into your marketing mix. With 99% of consumers checking email every day (and as much as 20 times per day!), email marketing is indeed a powerful marketing tool. The rise of mobile use has made responding to email offers exceptionally easy. And best of all, email marketing is a cost-effective, quick to deploy solution that can have an immediate impact on your business.

Site Retargeting

The average e-commerce conversion rate is 2.72%.  However, website visitors who are retargeted with display ads are 70% more likely to convert. To combat ever-growing online competition and help improve website conversion rates, implement retargeting into your marketing strategy. With site retargeting, your ads will only be shown to those who have visited your website.

Social Media Paid Advertising

A recent study shows that 62% of consumers plan on doing all their holiday shopping online this year – with many spending just about the same as years past. Implementing social media advertising can easily relay updated holiday hours, pandemic precautions, and curbside pickup/contactless delivery/buy online, pick up in-store alternatives. In addition, Facebook and Instagram continue to enhance their eCommerce solutions, enabling quick and easy holiday purchases.

For other ways to spread holiday marketing cheer this season, schedule a free consultation with our Digital Experts today!

Written by Gabrielle Perham, MBA