59% of marketers say email is their biggest source of ROI. And 59% of consumers say marketing emails influence their purchase decisions. Coincidence? We think not.
To help you use email marketing to its fullest potential this shopping season, we asked our Senior Marketing Strategist, Izzy Perez, for the 4 top email marketing tactics to use this year. Here are her answers:
Data
When using email for prospecting, knowing your audience is key. For your holiday acquisition email campaigns, align your messaging with high-quality, opt-in email data. Craft your communications based on your desired audience’s likes and interests.
Personalization
No matter the season, personalization is key to increasing email conversion. One of the most important steps in customer acquisition is delivering individual attention. And to be clear, personalization means much more than simply using the consumer’s name. It means customizing the email journey based on the consumer’s unique behavior. More than half of marketers agree that message personalization is the most effective email marketing strategy.
Subject Lines
3 seconds! That’s all the time an email marketer has to capture a consumer’s attention. The very best subject lines should be brief, pique interest, provide an offer, and build trust. They’re short and simple, but subject lines can make or break your email marketing campaign. Each one should be crafted with the utmost thought. Test out different ones and see which work best with your target audiences.
Messaging in Multiples
Cadence is key for email marketing. It takes multiple messages to stand out in a crowded holiday inbox and to reach customers at the right buying moment. Segment your messaging for engaged customers (those who have opened/clicked) and those who have not. Insight into engagers helps move your messaging into a journey-driven email strategy that promotes conversion.
For other ways to spread holiday marketing cheer this season, schedule a free consultation with our Digital Experts today!