In the 2017 Consumer Electronics Show (CES), the internet of things (IoT) was a highlight along with wearable technology. While there are unique opportunities on the horizon for savvy marketers, there are also challenges ahead with emerging tech. How will we go about using windshield space as reality for ad spends? Is there a way to deliver marketing messages to virtual reality devices? For marketing companies, keeping an eye on emerging tech and the opportunities it presents can help you remain relevant for years to come.
“The majority of households in America now have a TV connected to the internet. This means IoT is mainstream. It’s no longer a question of if or when.” Continue>>
“License plates are about to be turned into digital screens that display the traditional number information when the car is moving but convert to digital advertising when the car is parked.” Continue>>
The IoT shift is impacting every industry – and perhaps the most influenced will be marketing. Continue>>
“The next frontier in digital advertising may be your car’s windshield.” Continue>>
“Content marketing is always changing, and if you’re not prepared for what’s coming next, you’re going to get left behind. Here’s how wearables could affect the content marketing industry.” Continue>>
“Let’s take a look at three of the top ways that IoT technology will change the future of business marketing!” Continue>>
“Here’s how some agencies are experimenting with voice interfaces.” Continue>>