Grown Up Marketing: Data-driven decisions a no brainer

I decided fairly early on in life (if high school can be considered “early on”) that I wanted to be a marketer when I grew up. After graduating college, I landed my first job at a local cable provider. Let’s just say that it was long before the days of email and the Internet. I remember mailing a ton of letters and postcards using the designated list file. I also remember asking my manager where the list came from and who was on the list. Either my manager didn’t know, or couldn’t be bothered, but I was instructed to just use the list because that’s the list that they’ve always used.

As I continued to learn the ins and outs (and in-betweens) of different marketing strategies and tactics in various other marketing departments throughout the years, I found myself full circle…I was hired at a fairly large telecommunications provider.

Obviously marketing strategies have evolved over the years, and at the new telecom company I was responsible for not only direct mail, but email and digital strategies as well. I’m fortunate that I wasn’t permanently scarred for life from my first marketing job and my typical marketing curiosity was never truly stifled.

When it came to the database and lists, I questioned nearly everything. Where did these lists come from, who was the audience, how old was it, how valid was it, who were we missing from it, and so on. Thankfully, I didn’t receive a canned answer and some sort of list logic existed.

However, I knew that there had to be a better way to manage these lists and boost our marketing efforts. I just wasn’t sure how, but figured I’d tap into my marketing network. That’s when I first learned about SourcePLUS, from AccuData Integrated Marketing.

SourcePLUS would allow me to leverage multiple consumer databases that were compiled from a number of different sources. Bingo! But, it got even better. I knew we weren’t reaching every prospect and that there must be audiences that we hadn’t tapped into yet. SourcePLUS also allowed me access to a broader range of demographic, lifestyle and geographic selections. I felt like I had uncovered a mini fountain of youth and was able to breathe new life into my direct mail marketing efforts.

From how this story is going, perhaps you can figure out that I was so impressed with AccuData and their solutions, that I have become an addition to their very own department of marketing experts. I’m still trying to figure out what I want to be when I grow up, but in the meantime, this marketing gig seems to be working out just fine!

Want to learn how the AccuData team of experts can help you fight list fatigue, leverage data and provide an incremental lift? Contact us today!

Written by AccuData Integrated Marketing

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