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The Deep Sync Lab
The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.
Latest Blog Posts
Using Data to Improve Direct Mail ROI
For marketers and advertisers who rely heavily on direct mail to attract new customers, postal rate increases can significantly impact direct mail ROI. As the United States Postal Service (USPS®) continues to raise rates, direct mail budgets may not go as far as they...
Deep Sync’s Data Solutions on Snowflake
Leverage Deep Sync’s Native Applications and Data Solutions on Snowflake, available now! Many organizations value the flexibility and security of the cloud, but solving data challenges in the cloud hasn’t always been an option. To help businesses unlock the power of...
CPG Advertising: Complete Guide to Consumer Packaged Goods Ads for Marketers
Keeping up with the latest trends is critical to effective and efficient CPG marketing; CPG advertising is extremely competitive and is going through significant changes due to shifts in consumer media habits, the continued growth of e-commerce, the emergence of new...
The Ultimate Digital Marketing Guide to Increase Your Reach
Reach your target audience online with a robust digital marketing strategy. Our digital marketing guide will cover the basics to help you get started.
Nonprofit Direct Marketing: Reach Your Audience Effectively
Cut through the marketing clutter and reach your audience with nonprofit direct marketing tactics so you can raise awareness and funds for your cause.
Data Enhancement: What Is It (And Why Is It Important?)
Data enhancement adds supplementary information to your database so you can learn more about your customers. Explore the data enhancement process in this guide.
Database Marketing Services: The Key to a Higher ROI
Database marketing couples information within a brand’s database with third-party information to serve as the foundation of all marketing efforts. This reliance on data can drastically increase the ROI of your marketing efforts—so it’s understandable why so many...
Marketing Analytics: A Guide for Marketing Professionals
Use past customer data to guide future decisions with marketing analytics. Check out this guide to learn more about marketing analytics and how to get started.
How Nonprofits Can Balance Paid & Organic Online Strategies
Ready to increase your nonprofit’s online reach? You’ll need to balance paid and organic strategies. In this blog post, we’ll walk you through how to do so.
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