Solution Turns Website into Lead Generator
FT MYERS, FL, April 6, 2020 – AccuData Integrated Marketing, a leading provider of data-driven marketing solutions, announced the launch of Web Visitor Intel, a solution that converts anonymous website visitors into warm leads. The product enables marketers to identify its web visitors by name and to engage with them via sales and marketing communications.
Leveraging AccuData’s unrivaled consumer data assets, marketers can now engage with a greater number of consumers visiting their site. Web Visitor Intel enables Business-to-consumer (B2C) marketers to communicate directly with visitors to the marketer’s website by providing the name, postal address, email address, and pages visited for each identified consumer. Once consumers are identified, marketing campaigns can be quickly deployed via email, digital display, and social by AccuData’s in-house digital marketing team. These campaigns can be enhanced with personalized offers based on the web content consumed or on insight gleaned from appended demographic and lifestyle attributes.
“Marketers spend a lot of their budget attracting qualified prospects to their website, only to see 98% of them leave without making a purchase,” said Bree Verrengia, CEO of AccuData. “Now, for the first time, brands can identify anonymous visitors on their site and can engage with them through sales and marketing communications. This is especially important now in our challenging business environment.”
AccuData offers a full suite of Email and Digital Marketing solutions for B2C and B2B marketers, including acquisition and loyalty email marketing, social media advertising, IP/location-based targeting, and advertising via Connected TV and audio streaming platforms. AccuData enables targeting with precision by helping marketers find new customers based on demographic and lifestyle attributes, life changes, wealth and donation history, store visits and event attendance, purchase history, and online behavior.
Ed Giordano, Sr. Vice President of Product Management and Strategic Partnerships, stated “We are excited to launch this product during a time when brands are searching for strategies to help them grow in our new economy. Using our end-to-end campaign management services, we are able to execute campaigns quickly so brands can reach their in-market consumers in time.”
To learn more about Web Visitor Intel, view our product sheet here.
AccuData Integrated Marketing serves as an embedded data, insights and performance team to agencies and brands across the U.S. Backed by the power of more than 400 data providers and 30 years of real-world marketing expertise, AccuData’s dedicated team helps businesses acquire, retain and grow a profitable customer base by driving direct marketing success. For more information, visit accudata.com.
Gabrielle Perham, MBA
Director of Marketing