Reaching The Growing Vegetarian Demographic

    More people than ever are incorporating vegetarian or cruelty-free products into their lives. Companies like Burger King and KFC have noticed and are leading the trend with products like the Impossible Burger ™</> and other plant-based menu items. The lifestyle is becoming more popular every day, creating a hot target for marketing.


    Targeting the growing numbers of vegans, vegetarians, and flexitarians (a person who has a primarily vegetarian diet but occasionally eats meat or fish) can be challenging but highly rewarding. These extremely brand loyal groups enjoys adding new brands, products, and services to their lives.  Social media and display ads are a great way to promote brand and product awareness. When that messaging is driven home with direct mail or email offers, this demographic has a high likelihood of converting.


    The right data provider optimizes your campaign spend by creating highly segmented lists of prospects most likely to convert. This is done through careful selection of lifestyle demographics, past purchases, charities supported, and other defining factors. Companies already offering vegetarian and cruelty-free products can create a profile, such as the AccuData SnapShot, of their ideal customer and use those factors to define their prospect list.


    With trends such as #meatlessmondays becoming more popular, now is the time to reach the growing vegetarian demographic. Whether it’s vegetarian food, vegan skin care, or cruelty-free clothing, there is a growing demographic waiting for brands that care just as much about these causes as their consumers do.

    Written by AccuData Integrated Marketing

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