At 2017’s South by Southwest event in Austin, Texas, new marketing strategies were on display. From virtual reality, to escape room experiential marketing, there were tons of buzzworthy marketing ideas presented – along with some older, but noteable strategies for connecting with consumers. If you didn’t make it to SXSW, take a look at these neat tactics for marketing:
SXSW The Ultimate Roundup of This Year’s SXSW Experiential Marketing Activations
“From VR experiences and AI robots, to an actual hotel you can book a room at, brands at South by Southwest spared no expense…” Continue>>
Stone Age Marketing: Storytelling Strategies From SXSW
“Stories work because they evoke emotions and memories, Taylor says. This is universal.” Continue>>
These 8 Topics Had Attendees Buzzing at South by Southwest
“Another South by Southwest Interactive is in the books, and here are eight subjects that we heard an unusual amount of chatter about.” Continue>>
#MobileMonday: Technology trends get the red carpet treatment at this year’s SXSW
“As the last gasps of winter recede, this week’s #MobileMonday takes a look at the top technology trends from SXSW and the market at large.” Continue>>
How escape rooms became the future of advertising
“The SXSW conference has a history of being home to some of the most elaborate marketing events imaginable. ” Continue>>