Top Marketing Challenges Revealed

What are some of the greatest barriers to success that marketers face?  Hundreds of AccuData  Integrated Marketing customers responded to a recent survey asking them to list their clients’ biggest marketing challenges.

Identifying new prospects for lead generation ranked highest among the challenges with 33% of respondents listing it as their toughest task.  Here are just a few of the comments:

  • “Effectively targeting the right people.”
  • “Finding good, qualified look-a-like prospects for mailing lists.”
  • “Finding the right audience to market to.”
  • “Identifying the best audience based on the available options.”
  • “Knowing who to target and why.”
  • “Finding new business.”

AccuLeads, AccuData’s online data resource, offers more than a dozen leading national databases and more than a billion prospect records to improve your acquisition campaigns.

List segmentation and determining how to get the right message to the right people was the second highest ranking challenge with almost 25% of respondents remarking on the difficulty of hitting their target market.  Some of the client remarks included:

  • “Defining the appropriate demographics.”
  • “Narrowing down the market they want to hit.”
  • “Targeting the market that best suits their offer/product.”
  • “Targeting the right audience for better response rates.”

AccuData has hundreds of data elements available to help you segment your target audience by demographic, geographic or psychographic ways.  Business data can be segmented by company size, industry, company revenue and much more.

Many other AccuData customers commented on the challenges of integrating the right marketing channels and understanding the importance of implementing multi-channel marketing campaigns as their biggest current challenge.  Remarks ranged from channel confusion to budgetary concerns:

  • “Reaching audience in the best way in view of social media usage.”
  • “They have large marketing ideas, but they do not have the budgets that meet the criteria.”
  • “Reaching the most decision makers while being extremely budget conscious.”
  • “Realizing that free social marketing does not get them where they want to be.”
  • “Postal plus email matching is a challenge.”

AccuData specializes in helping companies of all sizes solve their biggest marketing challenges using data-driven solutions that include scalable data solutions, powerful technologies and unparalleled service.  Contact us today if you need help tackling your most difficult marketing challenges!



Written by AccuData Integrated Marketing

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