Database

Database Marketing Services: The Full Guide [with Examples]

Database marketing couples information within a brand’s database with third-party information to serve as the...

Marketing Fails

When done well, marketing can delight its target audience and motivate them to take action....

Sayonara, 2017! Here's What's Coming This Year!

At the beginning of every year there are always lots of fun predictions made by...

It’s been one heck of a year!

As the year comes to a close, AccuData Integrated Marketing would like to take a...

How to Get the Most Bang for Your Marketing Buck in 2018 for Retail and Restaurant Marketers

2017 was a challenging year for retail and restaurant brands. It seems consumers’ demands are...

5 Easy Data Best Practices to Improve Your Marketing

With so many different types of technology and data resources available, data-driven marketing can be...

The Unified Customer View: Myth or Reality?

Much like the unicorn, the concept of the unified customer view still seems like a...

Mastering the Art of the Customer Experience

Customer experience no doubt matters – if your customers are having a bad time, they...

Engaging Millennial and Gen Z Audiences

Does your Messaging Change for Each Generation to Ensure Engagement? As generations shift, it is...

Why No One Really Needs Big Data for Marketing

When you picture “big data” what do you see? In my mind’s eye, it’s basically...