White Papers
Digital Marketing Tactics: A Modern Marketer’s Success Kit
Direct marketers have more choices than ever for reaching and engaging new customers. The question...
Email Design Checklist
A lot goes into a simple email. From setup to layout to visuals to optimization,...
Using Data: What You Need to Know for Improved Marketing Results
How do marketers break through the noise to uncover meaningful customer insights and target prospects...
Understand and Overcome Common Third-Party Data Challenges - Business Edition
Your clients trust you to make the very best decisions when it comes to acquiring...
A Guide to In-Demand Political Audiences and How to Target Them
Data-driven personalization is emerging as a central force in political communication. AccuData leverages advanced techniques...
A Reseller's Guide to In-Demand Audiences & How Best to Target Them
Today’s modern audiences are influenced by a number of unique factors that fall well outside...
Understand & Overcome Common Third-Party Data Challenges - Consumer Edition
Your clients trust you to make the very best decisions when it comes to acquiring...
Email Marketing to Adults Age 55 and Older
In recent years, Baby Boomers and the Silent Generation have embraced smartphone use, social media,...
Four Data-Driven Marketing Must-Haves
As a modern marketer, you have plenty of tools available to help you recognize and...
10 Steps to Email Marketing Success
Acquisition email marketing provides a cost-effective, quick-to-deploy marketing solution that can have an immediate impact...