White Papers

Using Data: What You Need to Know for Improved Marketing Results

How do marketers break through the noise to uncover meaningful customer insights and target prospects...

Understand and Overcome Common Third-Party Data Challenges - Business Edition

Your clients trust you to make the very best decisions when it comes to acquiring...

A Reseller’s Guide to In-Demand Political Audiences and How to Target Them

The year leading up to the 2020 Presidential election has arguably been the most politically...

A Reseller's Guide to In-Demand Audiences & How Best to Target Them

Today’s modern audiences are influenced by a number of unique factors that fall well outside...

Understand & Overcome Common Third-Party Data Challenges - Consumer Edition

Your clients trust you to make the very best decisions when it comes to acquiring...

Email Marketing to Adults Age 55 and Older

In recent years, Baby Boomers and the Silent Generation have embraced smartphone use, social media,...

Four Data-Driven Marketing Must-Haves

As a modern marketer, you have plenty of tools available to help you recognize and...

10 Steps to Email Marketing Success

Acquisition email marketing provides a cost-effective, quick-to-deploy marketing solution that can have an immediate impact...

10 Steps to Direct Mail Success

Numerous factors directly impact the final outcome of your client’s direct mail campaign. To assist...