Email Marketing to Adults Age 55 and Older

In recent years, Baby Boomers and the Silent Generation have embraced smartphone use, social media, and online shopping.

Download our white paper for a comprehensive look into the characteristics and behaviors of these generational cohorts as well as an in-depth guide to email copywriting and design to best engage these age groups. It's chock full of stats and facts to enable high-performing email marketing to individuals over the age of 55.