Site Retargeting: Encourage Conversion Among Your Website Visitors

Site Retargeting is an advertising practice used to serve digital display ads to consumers following a website visit that did not result in a conversion. Site Retargeting enables direct marketers to show product- or service-specific display ads on a consumer’s device as they navigate online. The ads are designed to recapture the consumer’s attention so that they return to the website. Download our Frequently Asked Questions to learn more about this digital solution designed to convert web visitors into customers.