An online, career-focused university sought to integrate email into their current mix of marketing initiatives, but the ability to match degree program applicants back to the list of email recipients was critical to moving the campaign beyond a one-time test.
AccuData Integrated Marketing implemented a customized match-back process to determine which enrollments from the University’s various channels (online forms, phone inquiries, and admissions applications) were directly from or influenced by the email deployment. Download the Case Study to read more about the success of this campaign.