Today's technology-savvy consumers are doing the vast majority of their automotive research and comparison shopping online. Incorporating email and other digital channels into traditional marketing allows content to be delivered directly into the hands of these always online, prospective buyers.
Join AccuData's Marc Scott, VP of Business Development as he explores how you can expand your advertising offerings to:
- Attract qualified prospective buyers for your clients
- Integrate digital marketing with traditional print auto campaigns
- Engage more buyers with mobile responsive emails using well-placed links and informative landing pages
- Target the right audience using vehicle characteristics, purchase data, and condition-based values