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Data Hygiene Services

Cleaning Data For Your Customers

What is data hygiene? Data hygiene is the process of detecting and correcting inaccurate records from your customer data file as well as preparing your data files for optimum direct marketing. AccuData Integrated Marketing’s team is highly experienced in cleaning customer data and in data hygiene best practices. We are experts in understanding CASS Certification vs. NCOA as well as proper data suppression services.

Before mailing, utilize AccuData’s full suite of data hygiene and suppression services to ensure that the addresses in your customer file are accurate and meet current postal guidelines.  In turn, you’ll benefit from maximized postal discounts, higher deliverability rates, and increased responses.

Standardize addresses in order to meet USPS® requirements while benefiting from the correction of Zip Codes and the addition of key address elements. When cleaning data, this is an important first step.

What is CASS certification? Coding Accuracy Support System (CASS) is a certification system from the United States Postal Service (USPS) for address validation. A CASS-certified address validation service will standardize your mailing list, update outdated addresses, and verify that addresses are valid and complete.

Improve the deliverability of your mailings by validating individual delivery points, identifying business from residential addresses, and more. When cleaning lists, this is another critical step.
Identify addresses that have been converted by local authorities as well as those that have been renamed or renumbered. In order to properly update data, this step is pertinent.
Ensure Move Update compliance when you receive new addresses for individuals, families, and businesses that have moved in the last 48 months. This is important when making data updates.

What is NCOA? National Change of Address (NCOALink) is a secure dataset of approximately 160 million permanent change-of-address (COA) records consisting of the names and addresses of individuals, families, and businesses who have filed a change-of-address with the USPS.

Identify the names and addresses of consumers who have registered with the Direct Marketing Association to eliminate direct mail solicitations. This is a key component of data hygiene.
Identify the telephone numbers of consumers who have registered with the National Do Not Call list to prevent telephone-based solicitations. When attempting to fix data, this step is pertinent.
Eliminate the names and addresses of consumers where a bankruptcy, judgment, or tax lien is present in the household. For database hygiene and for improved marketing ROI, this service is very important.
Remove deceased individuals from your mailings prior to a promotion to prevent unwanted mail from being delivered to the decedent’s family. Our data hygiene services enable our clients to be sensitive to their customers’ needs as well as increase the cost-effectiveness of mailing campaigns.
Remove addresses that are associated with federal prisons, state prisons, county correctional facilities, and city jails throughout the United States. When cleaning customer data, this is an important measure for customer sensitivity and for marketing effectiveness.
Prevent the names and addresses of known minor children (under the age of 18) from being included in your direct mail file. Of data hygiene best practices, underage suppression is considered a key step.

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