AccuData Integrated Marketing

Mailing Lists: Targeted Consumer & Business Mailing Lists, Email Address Lists for Improving Sales Leads & Your Business

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Data Hygiene

Direct marketing campaigns yield stronger results when you maintain the quality of your company information.

Products & Services / Data Resources / Data Hygiene

Data Hygiene

At-a-glance

The Challenge

  • Ensure the highest deliverability rate
  • Achieve maximum postal discounts
  • Track lifetime client activity

The Need

  • Reach the right people at the right addresses
  • Use standardized, CASS-certified records
  • Streamline your mailings by meeting USPS standards

The Benefits

  • Regularly-scheduled address hygiene meets the USPS requirement to qualify for postal discounts
  • Deeper discounts are available when your records are carrier-route-coded and have bar codes in place
  • Processing may not only cut your postage by up to 20%, but may also increase your campaign response through better targeting

Get accuracy of your email addresses, phone numbers and physical addresses is critical to making sales

AccuData® Integrated Marketing recommends performing data and list hygiene on a regular basis. Doing so ensures that your data is organized and updated…and that you deliver the right message to the right person. In today’s multi-channel world, the accuracy of your email addresses, phone numbers and especially physical addresses is critical to making sales and keeping customers.

Addressed for Success

At AccuData, we believe that address quality is a basic requirement for the effective management of customer or prospect databases, as well as effective execution of marketing campaigns.

Simply running your files through NCOALINK® (National Change of Address) processing is a start, but it isn’t enough. The addresses you work with should first be standardized to obtain the highest possible match rate. Additionally, a variety of supplementary services can help you get your messages to the right people at the right place at the right time.