Data Hygiene for Cleaning Lists
What is data hygiene? Data hygiene is the process of detecting and correcting inaccurate records from your customer data file as well as preparing your data files for optimum direct marketing. AccuData Integrated Marketing’s team is highly experienced in cleaning customer data and in data hygiene best practices. We are experts in understanding CASS Certification vs. NCOA as well as proper data suppression services.
Before mailing, utilize AccuData’s full suite of data hygiene and suppression services to ensure that the addresses in your customer file are accurate and meet current postal guidelines. In turn, you’ll benefit from maximized postal discounts, higher deliverability rates, and increased responses.
Utilize the Following for Cleaning Data:
What is CASS certification? Coding Accuracy Support System (CASS) is a certification system from the United States Postal Service (USPS) for address validation. A CASS-certified address validation service will standardize your mailing list, update outdated addresses, and verify that addresses are valid and complete.
What is NCOA? National Change of Address (NCOALink) is a secure dataset of approximately 160 million permanent change-of-address (COA) records consisting of the names and addresses of individuals, families, and businesses who have filed a change-of-address with the USPS.
Trust the AccuData Team When you Need to Update Data!
Data decay resulting from bankruptcy, death, and moving causes the average consumer database to lose 2% of its records monthly. Utilize AccuData Integrated Marketing’s full suite of data hygiene and suppression services to ensure that your marketing efforts will be executed effectively with maximum deliverability.
