What Are Descriptive Analytics?
Descriptive analytics are a basic profile or snapshot of your current audience (or customers). This type of profile typically finds and describes the common attributes of your audience. It helps you better target your audience based on demographic look-a-likes.
How Does AccuModel SnapShot Support Your Marketing Efforts?
Marketers understand that there are other effective ways to target prospects than through traditional list selects. Enter AccuModel SnapShot, AccuData’s profiling technology. SnapShot allows you to match customer records to a predefined set of demographics and develop a view of who your customer is through a concise, automated report. Snapshot’s quick and easy-to-understand report scores prospect records and increases marketing ROI by providing you with a detailed demographic view of your customers. Armed with this information, you can make better target marketing decisions for your campaigns.
How It Works
AccuModel Snapshot statistically profiles your best customers against compiled data and creates a profile report detailing what makes them different from everyone else around them. Within minutes, using this automated service, your house file is matched against our comprehensive database to create a customized market penetration analysis. The strength of SnapShot lies in its ability to provide up to 28 consumer and 16 business demographic overlays, revealing more information about your customers, so you can market more effectively.