Reach Your Audience Immediately and See Real-Time Results
Maximize reach and response by creating a multi-channel campaign that includes email marketing. Whether part of a multichannel marketing campaign or used as a sole communications channel, email marketing offers a cost-effective and efficient way to reach both current and prospective customers. AccuData Integrated Marketing’s digital marketing experts work as an extension of your team from start to finish — ensuring your email campaign is deployed successfully and achieves maximum results.
Build Awareness and Increase Customer Loyalty
Customer email campaigns usually include content-based emails designed to inform and engage. They can be used to retain interest and/or win back inactive customers. These emails often contain tips, trends, and stats that customers find interesting in the form of articles, blogs, newsletters, links to your website, and even special offers directed solely toward your current customers.
Engagement emails should be created with your customers’ interests in mind. Therefore, you may craft multiple email versions for individual audience segments. These emails are delivered to your current customer database — the in-house list of email addresses you already have on file.
Prospect with Greater Accuracy
Prospect emails, also known as conquest or acquisition emails, are utilized to attract new customers. These emails are often accompanied by strong sales copy highlighting your products and services and special discounts or offers for new customers.
Prospect emails usually describe certain aspects of your products or business in more detail than a customer engagement email would, as prospects may not be familiar with your business. This type of email is delivered to prospective customers — lists that are typically purchased with specific audience targeting parameters in mind.
You can rely on our extensive collection of B2C and B2B data to access a broad spectrum of highly responsive target audiences for your prospect email campaigns.
Maximize Reach with Email Marketing
Execute your next email campaign with AccuData. Whether a retention effort or a prospect campaign, AccuData will prepare, deploy and track your email campaign using our proprietary customer engagement platform, AimConnect.
With AimConnect, your emails are designed and delivered quickly and efficiently, with a 96% average deliverability rate for customer campaigns. HTML creatives are designed using industry best practices that include optimization and mobile responsive design.
Increase your chance of deliverability to the inbox by identifying problematic and undeliverable email addresses within your marketing file using AccuValid.