Email Tips to Maximize Campaign ROI

As a member of the Marketing Team at AccuData Integrated Marketing, I recently attended an American Marketing Association workshop entitled, “Email Must-Know Tips, Tricks & Stats.”

Did you know email has the highest ROI of any marketing channel? It can be used effectively for awareness, acquisition, conversion and retention. To ensure email deliverability and the success of email marketing, marketers first need to clean and verify their email lists.

AccuValid, an easy online tool, provides email address verification to ensure email campaigns reach and engage recipients. Here are just some of the benefits of using an email verification tool before sending any email campaigns:

  • Minimize bounce rates.
  • Increase the likelihood of inbox delivery
  • Remove SPAM traps
  • Identify invalid email addresses
  • Replace undeliverable emails with new emails

Related: See How AccuValid Works Today!

Relevant emails drive 18 times more revenue than broadcast emails. Yet many marketers lack the necessary customer data to segment their customers and ensure they are sending meaningful content and offers.

With your own first-party transactional data, you understand your customer’s buying behavior, for example. But you probably don’t understand why they bought your product or service or what potential there is for additional more frequent purchases. That’s where third-party data can assist marketers.

If you have a customer list and would like to append it with additional demographic and lifestyle information in order to make your email marketing more personalized, AccuData can enhance your customer data with details such as hobbies, interests, marital status, age and more.

Data enhancement is a key step in developing a unified customer view so that marketers can send powerful content and meaningful offers. Whether sending B2C emails or B2B emails, a targeted list of validated email addresses is one of the most important aspects of ensuring email marketing success.

Here are just some of the staggering statistics on email that were covered in the recent workshop:

  • 269 billion emails are sent every day
  • 75% of consumers say they are more likely to purchase from retailers that personalize email messages
  • 65% of people open emails based on a subject line’s relevance
  • Nurtured leads make 47% larger purchase
  • 54% of emails are opened on a mobile device

And while email is an important element of any marketing campaign, remember that integrating other channels will boost ROI and raise your conversion rates increasing Lifetime Customer Value. Don’t forget to integrate direct mail and digital retargeting into your email campaigns to help you reach your conversion and revenue generation goals.

If you need help ensuring your email campaign has the highest deliverability with mobile –responsive design and delivery optimization, call on the experts at AccuData Integrated Marketing.

Written by Ellis Williams

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