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Analyzing Data

3 Common Mistakes to Avoid When Analyzing Data

For all of the benefits data-driven marketing provides – from decreased customer acquisition costs to increased marketing ROI – there are pitfalls as well. Data can provide meaningful insights In order to better understand your customer base and even to develop a clearer picture of who is most likely to purchase your products or services. […]

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Predictive Analytics

Can Data Predict the Future?

Marketers have access to tons of customer data. Most marketers can pull customer data on past purchases and basic contact information. Many marketers can access demographic information and can tell you what percentages of their customers are married and have kids. And some marketers can describe to you their buyer personas and their segmentation techniques. […]

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The 3 Things Marketers Must Do to Win at Lead Generation

Strong inbound lead generation drives new customer acquisition, which is critical for most companies. Are you meeting your current revenue and lead generation goals? Marketing success frequently is measured by the number of leads that convert into actual sales. In order to develop a killer lead generation, marketers need these three essential elements to succeed. […]

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The Digital Takeover is Still Underway

Digital channels are buzzing recently as advertising spends increase and digital leaders create new strategies to entice customers. Many marketers are increasing budgets to include more digital spend, so it’s important to understand the types of advertising available and how you can take advantage of these outlets. Let’s take a look at how brands are […]

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