Analytics

Marketing Analytics: A Guide for Marketing Professionals

In 1865, banker Sir Henry Furnese analyzed his promotional data to win over customers and...

A Guide to Developing Data-Driven Fundraising Strategies

This post was contributed by Keela. How well do you know your donors and supporters? ...

3 Things Often Overlooked in Analytical Marketing Campaigns

Marketing analytics is a growing field, leading to well-defined target audiences, better response rates, and...

Can Data Predict the Future?

Marketers have access to tons of customer data. Most marketers can pull customer data on...

Make Them Care: How to Turn Your Data Into A Story

We talk a lot about data at AccuData. In this post, we talk about a...

Database Marketing Services: The Full Guide [with Examples]

Database marketing couples information within a brand’s database with third-party information to serve as the...

What to Look For in a Marketing Analytics Company

There’s no denying that data is the driving force behind many successful, competitive marketing campaigns...

What’s the Difference Between Data Analytics and Data Science?

According to The Economist (in 2017), data is the most valuable resource in the world....

Step One in Starting Your Data Analytics Journey

Data analytics is recognized by most business executives as a critical priority, regardless of the...

Six Clear Benefits of Analytics for Nonprofits

The most important decisions your organization can make depend on thorough and thoughtful analysis of...