Analytics

What to Look For in a Marketing Analytics Company

There’s no denying that data is the driving force behind many successful, competitive marketing campaigns...

What’s the Difference Between Data Analytics and Data Science?

According to The Economist (in 2017), data is the most valuable resource in the world....

Step One in Starting Your Data Analytics Journey

Data analytics is recognized by most business executives as a critical priority, regardless of the...

Six Clear Benefits of Analytics for Nonprofits

The most important decisions your organization can make depend on thorough and thoughtful analysis of...

5 Ways to Grow Revenue – Without Selling a Marketing List

While providing postal data and marketing lists is the bread and butter of many businesses,...

Marketing Fails

When done well, marketing can delight its target audience and motivate them to take action....

3 Common Mistakes to Avoid When Analyzing Data

For all of the benefits data-driven marketing provides – from decreased customer acquisition costs to...

Can Data Predict the Future?

Marketers have access to tons of customer data. Most marketers can pull customer data on...

Sayonara, 2017! Here's What's Coming This Year!

At the beginning of every year there are always lots of fun predictions made by...

It’s been one heck of a year!

As the year comes to a close, AccuData Integrated Marketing would like to take a...